Social Media Manager

AAFT University of Media and Arts; Raipur; On-site; INR 350,000 - 550,000; Full time

Job summary

AAFT University of Media and Arts in Raipur, India seeks a Social Media Manager to lead strategy, create engaging content, and manage daily activity across Instagram, Facebook, LinkedIn, Twitter, and YouTube.

You will monitor trends, analyze performance, engage followers, and collaborate with marketing and design to ensure brand consistency while optimizing paid campaigns for better ROI.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (preferred).
• Proven experience as a Social Media Manager or similar role.
• Strong understanding of social platforms, algorithm changes, and analytics tools.
• Excellent writing, communication, and storytelling abilities.
• Creative mindset to generate fresh and engaging content.
• Proficiency with social media management tools such as Hootsuite, Buffer, and Meta Business Suite.
• Basic knowledge of graphic design or video editing tools (Canva, Photoshop, CapCut) is an added advantage.
• Ability to work in a fast-paced environment while managing multiple projects.

Responsibilities

• Develop, implement, and manage social media strategies aligned with business goals.
• Create, curate, and publish high-quality content across platforms.
• Oversee day-to-day operations on Instagram, Facebook, LinkedIn, Twitter, and YouTube.
• Monitor trends, competitor activity, and new social media practices.
• Track and report performance; prepare monthly campaign reports.
• Engage with followers, respond to comments and messages; grow online community.
• Collaborate with marketing, design, and content teams for brand consistency.
• Manage paid social campaigns to maximize ROI.
• Identify growth opportunities and contribute ideas for content and campaigns.

Skills

Content creation

Storytelling

Analytical thinking

Written communication

Ability to work fast-paced

Education

Bachelor’s degree in Marketing or Communications

Tools

Hootsuite

Buffer

Meta Business Suite

Canva

Photoshop

CapCut

Job description

Designation: Social Media Manager

Key Responsibilities

• Develop, implement, and manage effective social media strategies aligned with overall business objectives.
• Create, curate, and publish high-quality, engaging content including text, images, videos, reels, and stories.
• Oversee day-to-day operations across platforms such as Instagram, Facebook, LinkedIn, Twitter, and YouTube.
• Monitor industry trends, competitor activities, and emerging social media best practices.
• Track, analyse, and report on performance metrics; prepare monthly reports to evaluate campaign effectiveness.
• Engage with followers, respond to comments and messages, and nurture a strong online community.
• Collaborate with marketing, design, and content teams to maintain brand consistency across all channels.
• Manage and analyse paid social media campaigns to ensure maximum ROI.
• Identify growth opportunities and contribute innovative ideas for content and campaign development.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• Proven experience as a Social Media Manager or in a similar role.
• Strong understanding of social media platforms, algorithm changes, and analytics tools.
• Excellent writing, communication, and storytelling abilities.
• Creative mindset with the ability to generate fresh and engaging content.
• Proficiency with social media management tools such as Hootsuite, Buffer, and Meta Business Suite.
• Basic knowledge of graphic design or video editing tools (e.g., Canva, Photoshop, CapCut) is an added advantage.
• Ability to work in a fast-paced environment while managing multiple projects effectively.