Social Media Manager

Swag Tamizhan Studios; Chennai District; On-site; INR 300,000 - 540,000; Full time

Job summary

Swag Tamizhan Studios in Chennai is seeking a Social Media Marketing Specialist with 1–2 years of experience to drive brand storytelling across Instagram, YouTube, and more. You will lead campaign planning, audience engagement, and content strategy.

You will analyze performance, collaborate with clients and the team, stay on top of trends, and turn insights into measurable growth for diverse brands.

Qualifications

• 1–2 years of proven social media experience (agency or brand side).
• Hands-on familiarity with Meta Business Suite, Analytics, and other relevant tools.
• Strong grasp of social trends, Gen Z culture, and internet lingo.
• Excellent written and verbal communication skills.
• Analytical mindset — you can read numbers and tell a story from data.
• Creativity, curiosity, and initiative to experiment with new content formats.

Responsibilities

• Lead, manage and grow clients social media accounts across platforms (Instagram, YouTube, etc.)
• Analyze data from social media accounts and keep making changes to maintain steady growth
• Develop personalized marketing strategies for each brand and its specific audience
• Perform extensive research on current trends and audience preferences
• Staying up-to-date on the latest social media trends (Instagram reels/memes)
• Understand the social media IPs and algorithms to be able to come up with content/campaigns that go viral
• Work on coming up with brand-specific ideas and content
• Be great at communicating with the team and clients (both current and potential)
• Join & lead client calls to report performance and discuss strategy
• Share performance reports with insights and recommendations

Skills

Social media marketing

Content strategy

Analytical thinking

Tools

Meta Business Suite

Instagram Insights

YouTube Analytics

Job description

We’re looking for a Social Media Marketing Specialist with 1–2 years of experience in digital marketing, content strategy, and social media management. You’ll lead brand storytelling, campaign planning, and audience engagement across platforms like Instagram, YouTube, and more. If you’re passionate about trends, reels, and viral content — and know how to turn them into measurable growth — this role is for you.

Responsibilities

• Lead, manage and grow clients social media accounts across platforms (Instagram, YouTube, etc.)
• Analyze data from social media accounts and keep making changes to maintain steady growth
• Develop personalized marketing strategies for each brand and its specific audience
• Perform extensive research on current trends and audience preferences
• Staying up-to-date on the latest social media trends (Instagram reels/memes)
• Understand the social media IPs and algorithms to be able to come up with content/campaigns that go viral
• Work on coming up with brand-specific ideas and content
• Be great at communicating with the team and clients (both current and potential)
• Join & lead client calls to report performance and discuss strategy
• Share performance reports with insights and recommendations

What to Bring

• 1-2 years of proven social media experience (agency or brand side)
• Hands-on familiarity with Meta Business Suite, Analytics, and other relevant tools
• Strong grasp of social trends, Gen Z culture, and internet lingo
• Excellent written and verbal communication skills
• Analytical mindset — you can read numbers and tell a story from data
• Creativity, curiosity, and initiative to experiment with new content formats

Swag Tamizhan Studios is a Chennai-based digital media company specializing in social media marketing, influencer collaborations, and video production. We understand what drives millennial and Gen Z audiences — and help brands connect with them through content that’s bold, human, and unforgettable.