Social Media Manager

Viral Pitch: Influencer Marketing Platform; Gurugram District; On-site; INR 450,000 - 750,000; Full time

Job summary

Viral Pitch: Influencer Marketing Platform is seeking a Social Media Manager in Gurgaon to own the social media strategy, plan content, and execute day-to-day across platforms. The role focuses on creating content that people watch, engage with, and remember, while staying ahead of internet culture and trends.

You will develop original ideas, write compelling copy, and shoot in-house content including Reels and creator-led material.

Qualifications

• 1–3 years of hands-on experience in Social Media Management/Marketing.
• Freshers are not eligible.
• Prior experience with a digital marketing agency, influencer marketing company, advertising agency, media/creative agency, or brand will be preferred.
• Strong understanding of Instagram and other major social media platforms.
• Genuine understanding of creators, influencers, internet culture, and social media trends.
• Strong copywriting skills with attention-grabbing hooks and captions.
• Good understanding of Reels and short-form video content.
• Comfortable being involved in content shoots and appearing on camera when required.
• Strong creative thinking with ability to turn ideas into executable content.
• Good communication and collaboration skills.

Responsibilities

• Own social media strategy, content planning, and day-to-day execution across relevant platforms.
• Develop original content ideas, formats, recurring series, and social-first IPs, and turn them into posts.
• Write sharp and engaging copy, hooks, captions, scripts, and social content that feels native to each platform.
• Stay on top of internet culture, trending formats, memes, creators, conversations, and emerging social trends.
• Identify opportunities for reactive and trend-led content and execute quickly.
• Shoot in-house content including Reels, BTS content, interviews, creator-led content, office content, and reactive/trending content.
• Be confident and natural on camera when required.
• Coordinate with designers and video editors to ensure content delivery as planned.
• Monitor social media performance and understand what is working and what isn't.
• Track metrics such as reach, engagement, views, shares, saves, follower growth, and overall content performance.
• Use insights to experiment with new formats, hooks, content styles, and ideas.
• Keep the brand's social presence fresh, relevant, consistent, and culturally connected.

Skills

Social media management

Copywriting

Video content creation

Content strategy

Communication

Creative thinking

Time management

Job description

We’re looking for a Social Media Manager who understands culture, creators, trends, and what makes people stop scrolling.

You’ll be responsible for owning social media strategy, content planning, ideation, and day-to-day execution across platforms. We’re looking for someone who doesn’t just post content, but understands how to create content that people actually watch, engage with, share, and remember.

What You’ll Do

Location: Gurgaon, Sector 44

Experience: 1–3 Years

Work Mode: Work From Office

Working Days: Monday to Friday

Week Off: Saturday & Sunday

Freshers: Not Eligible

About the Role

We’re looking for a Social Media Manager who understands culture, creators, trends, and what makes people stop scrolling.

You’ll be responsible for owning social media strategy, content planning, ideation, and day-to-day execution across platforms. We’re looking for someone who doesn’t just post content, but understands how to create content that people actually watch, engage with, share, and remember.

What You’ll Do

• Own social media strategy, content planning, and day-to-day execution across relevant platforms.
• Develop original content ideas, formats, recurring series, and social-first IPs, and turn them into actual posts.
• Write sharp and engaging copy, hooks, captions, scripts, and social content that feels native to each platform.
• Stay on top of internet culture, trending formats, memes, creators, conversations, and emerging social trends.
• Identify opportunities for reactive and trend-led content and execute them quickly.
• Shoot in-house content including Reels, BTS content, interviews, creator-led content, office content, and reactive/trending content.
• Be confident and natural on camera whenever the content requires it.
• Work closely with Creative, Strategy, Accounts, Influencers/Creators, and other internal teams to bring ideas to life.
• Coordinate with designers and video editors to ensure content is delivered as planned.
• Monitor social media performance and understand what is working and what isn't.
• Track key metrics such as reach, engagement, views, shares, saves, follower growth, and overall content performance.
• Use insights and performance data to continuously experiment with new formats, hooks, content styles, and ideas.
• Keep the brand's social presence fresh, relevant, consistent, and culturally connected.

What We’re Looking For

• 1–3 years of hands-on experience in Social Media Management/Marketing.
• Freshers are not eligible for this role.
• Prior experience with a digital marketing agency, influencer marketing company, advertising agency, media/creative agency, or brand will be preferred.
• Strong understanding of Instagram and other major social media platforms.
• Someone who genuinely understands creators, influencers, internet culture, and social media trends.
• Strong copywriting skills with the ability to write attention-grabbing hooks and captions.
• Good understanding of Reels and short-form video content.
• Comfortable being involved in content shoots and appearing on camera when required.
• Strong creative thinking with the ability to turn an idea into executable content.
• Good communication and collaboration skills.
• Ability to work in a fast-paced environment and manage multiple content requirements simultaneously.
• A strong sense of ownership and attention to detail.

The Kind of Person We Want

Most importantly, you should have a point of view.

You should know the difference between posting content and creating something people actually care about.

We want someone who can look at a trend and ask:

“How can we make this better, more relevant, and more us?”

If you’re someone who spends time on social media, understands why certain content takes off, notices trends before everyone else does, and is excited to turn ideas into content — we’d love to hear from you.