Social Media Manager

Waiipod; Chennai District; On-site; INR 600,000 - 900,000; Full time

Job summary

WaiiPod is seeking a skilled social media professional to own the brand’s digital presence across major platforms, from strategy to execution. You will plan, publish, and optimise content, run performance-driven experiments, and ensure the brand shows up with clarity and cultural relevance.

You’ll manage day-to-day posting, coordinate with designers and editors, and leverage analytics to grow reach while maintaining a consistent voice across channels.

Qualifications

• Experience planning and managing social content calendars.
• Ability to write concise social copy.
• Familiarity with social analytics and performance metrics.

Responsibilities

• Manage day-to-day posting across Instagram, LinkedIn, X, YouTube & Threads.
• Build and execute weekly/monthly content calendars.
• Track trends and adapt them for WaiiPod.
• Coordinate with designers, editors and the editorial team for seamless delivery.
• Optimise posts using analytics, SEO basics and performance insights.
• Run performance tests to grow reach.
• Manage community responses, DMs, and brand engagement.
• Work on basic ad setup, campaign optimisation & lead-gen experiments.
• Maintain consistency, tone, and brand language across channels.

Skills

Instagram knowledge

LinkedIn knowledge

X knowledge

YouTube knowledge

Analytics

Content writing

SEO basics

Ads Manager

Tools

Ads Manager

Job description

India’s most relevant youth media platform, simplifying news, sharing stories that matter, and sparking curiosity for Gen Z & Millennials.

Role Overview:

You’ll own WaiiPod’s digital presence end-to-end, from strategy to execution.

You’ll plan, publish, and optimise content across platforms, run performance-driven experiments, and ensure the brand shows up with clarity, speed and cultural relevance.

What You’ll Do:

• Manage day-to-day posting across Instagram, LinkedIn, X, YouTube & Threads.
• Build and execute weekly/monthly content calendars.
• Track trends, cultural moments, founder stories, and adapt them for WaiiPod.
• Coordinate with designers, editors & the editorial team for seamless delivery.
• Optimise posts using analytics, SEO basics and performance insights.
• Run performance tests (hooks, formats, posting times) to grow reach.
• Manage community responses, DMs, and brand engagement.
• Work on basic ad setup, campaign optimisation & lead-gen experiments.
• Maintain consistency, tone, and brand language across channels.

Skills & Qualities:

• Strong platform knowledge: Instagram, LinkedIn, X, YouTube
• Comfort with numbers: analytics, post performance, growth metrics.
• Good taste for content, hooks, pacing and narrative.
• Confident in writing short-form social copy
• Familiarity with SEO principles (keywording, metadata, discoverability).
• Basic understanding of performance marketing (ad manager experience is a plus).

Bonus:

Experience with creator-led brands, youth media, news or storytelling platforms.

Worked with cross-functional creative teams. Interest in culture, current affairs, business & founder stories.