Content & Editorial Strategist

Waiipod

Chennai District

On-site

INR 420,000 - 540,000

Full time

5 days ago
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Job summary

Waiipod in Chennai, India, is seeking a vibrant content strategist to track youth trends and shape them into scroll-stopping stories. You’ll turn insights into engaging content ideas across formats, write witty copy, and help manage the content calendar end-to-end.

You’ll collaborate with designers for posts, videos and reels, ensuring content pillars stay on brand and timely across Instagram, LinkedIn, X, Threads and YouTube Shorts.

Qualifications

  • Background in journalism/media/content research.
  • Platform expertise: Instagram, LinkedIn, X, Threads, YouTube Shorts.
  • Analytical, culturally aware & youth‑savvy.
  • Team player with creative instincts.

Responsibilities

  • Track news, trends & viral stories relevant to youth.
  • Turn insights into content ideas across formats.
  • Write engaging, witty or thought provoking copy.
  • Build & manage content pillars and calendars.
  • Collaborate with designers for posts, videos & reels.

Skills

Journalism background
Platform expertise
Analytical & youth-savvy
Team player with creative instincts

Job description

India’s most relevant youth media platform, simplifying news, sharing stories that matter, and sparking curiosity for Gen Z & Millennials.

Role Overview:

You’ll track trends, spot conversations that matter and shape them into scroll-stopping stories. From building content pillars to writing sharp copy and managing the calendar. You’ll decide what goes out and why.

What You’ll Do:
  • Track news, trends & viral stories relevant to youth.
  • Turn insights into content ideas across formats.
  • Write engaging, witty or thought provoking copy.
  • Build & manage content pillars and calendars.
  • Collaborate with designers for posts, videos & reels.
Skills & Qualities:
  • Background in journalism/media/content research.
  • Platform expertise: Instagram, LinkedIn, X, Threads, YouTube Shorts.
  • Analytical, culturally aware & youth‑savvy.
  • Team player with creative instincts.
Bonus:

SEO know-how & familiarity with brands like Brut, WTF, TED, etc.

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