Content & Editorial Strategist

Waiipod; Chennai District; On-site; INR 420,000 - 540,000; Full time

Job summary

Waiipod in Chennai, India, is seeking a vibrant content strategist to track youth trends and shape them into scroll-stopping stories. You’ll turn insights into engaging content ideas across formats, write witty copy, and help manage the content calendar end-to-end.

You’ll collaborate with designers for posts, videos and reels, ensuring content pillars stay on brand and timely across Instagram, LinkedIn, X, Threads and YouTube Shorts.

Qualifications

• Background in journalism/media/content research.
• Platform expertise: Instagram, LinkedIn, X, Threads, YouTube Shorts.
• Analytical, culturally aware & youth‑savvy.
• Team player with creative instincts.

Responsibilities

• Track news, trends & viral stories relevant to youth.
• Turn insights into content ideas across formats.
• Write engaging, witty or thought provoking copy.
• Build & manage content pillars and calendars.
• Collaborate with designers for posts, videos & reels.

Skills

Journalism background

Platform expertise

Analytical & youth-savvy

Team player with creative instincts

Job description

India’s most relevant youth media platform, simplifying news, sharing stories that matter, and sparking curiosity for Gen Z & Millennials.

Role Overview:

You’ll track trends, spot conversations that matter and shape them into scroll-stopping stories. From building content pillars to writing sharp copy and managing the calendar. You’ll decide what goes out and why.

What You’ll Do:

• Track news, trends & viral stories relevant to youth.
• Turn insights into content ideas across formats.
• Write engaging, witty or thought provoking copy.
• Build & manage content pillars and calendars.
• Collaborate with designers for posts, videos & reels.

Skills & Qualities:

• Background in journalism/media/content research.
• Platform expertise: Instagram, LinkedIn, X, Threads, YouTube Shorts.
• Analytical, culturally aware & youth‑savvy.
• Team player with creative instincts.

Bonus:

SEO know-how & familiarity with brands like Brut, WTF, TED, etc.