Social Media Manager

Wego; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Wego is seeking a talented Social Media Manager to administer our social media accounts across the Indian subcontinent markets. You will create original text and video content, manage posts and engage followers to strengthen our brand image and marketing impact.

You will stay up-to-date with digital technologies and trends, communicating our company views creatively and driving high levels of web and app traffic and customer engagement.

Qualifications

• 3–4+ years as Social Media Manager, preferably in Travel sector.
• Hands-on blog and content management experience.
• Experience managing influencer campaigns and building relationships.
• Familiar with design tools like Canva and related apps.
• Proficient with social media campaigns, analytics and scheduling tools.
• Understanding SEO, keyword research and Google Analytics.
• Bachelor's/Master's in Marketing or related field.

Responsibilities

• Research benchmark trends and audience preferences.
• Design and implement social media strategy aligned with business goals.
• Set objectives and report on ROI.
• Create, edit, publish and share engaging content daily.
• Monitor SEO and web traffic metrics.
• Collaborate with Marketing, Sales and Customer Service for brand consistency.
• Engage with followers and respond to queries promptly.
• Oversee social media accounts’ design and branding elements.
• Suggest new features to boost brand awareness like promotions.
• Stay up-to-date with trends in social media, design tools and apps.

Skills

Social Media Strategy

Content Creation

Influencer Marketing

SEO

Analytics

Education

Bachelor's/Master's in Marketing or related field

Tools

Canva

Google Analytics

Facebook/Instagram Ads Manager

Hootsuite/Buffer

Scheduling Tools

Job description

Social Media Manager responsibilities include:

• Performing research on current benchmark trends and audience preferences.
• Designing and implementing social media strategy to align with business goals.
• Setting specific objectives and reporting on ROI.

Job brief:

We are looking for a talented Social media manager to administer our social media accounts for the Indian subcontinent markets. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

As a Social Media & Content manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.

Ultimately, you should be able to handle our social media presence ensuring high levels of web & app traffic and customer engagement.

Responsibilities:

• Perform research on current benchmark trends and audience preferences.
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI.
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news).
• Monitor SEO and web traffic metrics.
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency.
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout).
• Suggest and implement new features to develop brand awareness, like promotions and competitions.
• Stay up-to-date with current technologies and trends in social media, design tools and applications.

Requirements:

Good to have (and not limited to) Social Media Manager skills:

• Proven work experience (of at least 3 to 4 years) as a Social media manager preferably in the Travel sector.
• Hands on experience in blog & content management.
• Hands on experience in managing Influencer campaigns maintaining healthy relationships with the Influencers.
• Basic Working Knowledge of creative designing on tools like Canva and other similar ones.
• Familiar with Social Media Campaign/Ad manager, Analytics & scheduling tools.
• Solid knowledge of SEO, keyword research and Google Analytics.
• Knowledge of online marketing channels.
• Familiarity with web design.
• Analytical and multitasking skills.
• Bachelor's/Master's degree in Marketing or relevant field.