Social Media Manager

Vervotech, A Constellation Inc Company; India; Hybrid; INR 700,000 - 1,100,000; Full time

Job summary

Vervotech, a Constellation Inc company, is seeking a Social Media Manager in Pune with a hybrid work setup. You will plan, execute, and optimize social media campaigns across multiple platforms, develop content calendars, and manage engagement to drive reach and leads.

Collaborating with marketing, product, and sales teams, you will ensure brand consistency and data-informed improvements based on performance metrics.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field, or equivalent practical experience.
• Strong Social Media Marketing and Social Media Optimization (SMO) skills to manage and grow brand presence across multiple platforms.
• Communication and writing skills to create clear, engaging, and audience-appropriate content.
• Content strategy skills to plan campaigns, align messages with business goals, and maintain a consistent brand voice.
• Familiarity with social media analytics tools and basic understanding of digital marketing metrics (reach, engagement, CTR, conversions).
• Experience managing social media for B2B technology, SaaS, or travel industry brands is beneficial.
• Ability to work in a hybrid environment, collaborate with cross-functional teams, and adapt to changing priorities.

Responsibilities

• Plan, execute, and optimize social media campaigns across platforms.
• Develop a content calendar.
• Draft and publish posts.
• Manage community engagement.
• Monitor social media conversations.
• Respond to inquiries or comments in a timely and professional manner.
• Track performance metrics and prepare reports.
• Make data-informed recommendations to improve reach, engagement, and lead generation.
• Collaborate with marketing, product, and sales teams to ensure brand consistency and support broader marketing initiatives.

Skills

Social Media Marketing

Social Media Optimization

Communication skills

Content strategy

Analytics tools

Digital marketing metrics

B2B tech experience

Education

Bachelor's degree in Marketing, Communications, Journalism, Business

Tools

Social media analytics tools

Job description

Company Description

Vervotech, a Constellation Inc company, provides technology solutions that help travel businesses unlock higher-value inventory and margins. Vervotech Mapping transforms complex, inconsistent supplier data into clean, standardized inventory that improves conversions. Its Profit Maximizer product focuses on turning every confirmed booking into additional, measurable profit. The company is dedicated to data accuracy, automation, and performance-driven tools that support growth for travel and hospitality partners. Team members work with modern platforms that directly impact customer experience and business outcomes.

Role Description

The Social Media Manager is a full-time role based in Pune City with a hybrid work arrangement, combining on-site collaboration with some work-from-home flexibility. This role is responsible for planning, executing, and optimizing social media campaigns across platforms such as LinkedIn, Twitter, Facebook, Instagram, and others relevant to the travel and technology sectors. Day-to-day tasks include developing a content calendar, drafting and publishing posts, managing community engagement, monitoring social media conversations, and responding to inquiries or comments in a timely and professional manner. The Social Media Manager will track performance metrics, prepare reports, and make data-informed recommendations to improve reach, engagement, and lead generation. The role also involves close collaboration with marketing, product, and sales teams to ensure brand consistency and support broader marketing initiatives.

Qualifications

• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to manage and grow brand presence across multiple platforms.
• Candidates should possess communication and writing skills to create clear, engaging, and audience-appropriate content.
• Candidates should possess content strategy skills to plan campaigns, align messages with business goals, and maintain a consistent brand voice.
• Candidates should possess familiarity with social media analytics tools and basic understanding of digital marketing metrics (reach, engagement, CTR, conversions).
• Experience managing social media for B2B technology, SaaS, or travel industry brands is beneficial.
• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field, or equivalent practical experience.
• Ability to work in a hybrid environment, collaborate with cross-functional teams, and adapt to changing priorities.