Sr. Associate / Assistant Manager - Social Media

Wholsum Foods (Slurrp Farm and Millé); Gurugram District; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Great Place to Work Certified

Job summary

Wholsum Foods seeks a Sr. Associate / Assistant Manager - Social Media to lead brand campaigns and social content. Based in Gurgaon, you’ll coordinate cross-functional teams, manage packaging artwork, and track market trends to strengthen our Mille and Slurrp Farm brands.

2–3 years in brand or marketing execution is preferred, with strong organization and communication skills. You will own the social calendar, ensure timely posts aligned with campaigns, and analyze performance to drive

Qualifications

• 2–3 years in brand management or marketing execution.
• Strong organisational skills; can manage multiple deadlines.
• Comfort coordinating with cross‑functional teams and external agencies.
• Attention to packaging, artwork, and brand consistency.
• Curiosity about consumer behaviour and market trends.
• Clear written and verbal communication.

Responsibilities

• Support end-to-end execution of brand campaigns with planning and timelines.
• Track campaign deliverables, deadlines and flag risks early.
• Coordinate with internal teams and vendors to deliver assets on brief.
• Coordinate packaging and artwork with design, legal, regulatory teams.
• Track artwork versions and changes; liaise with printers for timelines.
• Track competitor activity and market trends relevant to portfolio.
• Own the social media content calendar and ensure timing aligns with campaigns.
• Ensure posts meet brand priorities and are scheduled on time.
• Share learnings from social performance to inform future content.
• Act as day-to-day contact between brand, sales, supply chain, and creative.
• Support ad-hoc reports and presentations for the brand team.

Skills

Brand management

Marketing

Cross-functional coordination

Attention to detail

Communication skills

Tools

Social media planning tools

Job description

2-5

Gurgaon

Full-Time

Job Description – Sr. Associate / Assistant Manager - Social Media

WHAT WE DO AND WHO WE ARE

Join the dynamic team at Wholsum Foods and be part of an extraordinary movement! Our mission is simple: to change the way the world eats. With brands like Slurrp Farm and Mille, we offer healthy and delicious alternatives to the junk food epidemic. It's time to rediscover the nutritious traditions of our ancestors and embrace the power of millets like Ragi, Jowar, Bajra, and Foxtail Millet.

Led by founders Shauravi Malik and Meghana Narayan, we are food enthusiasts, entrepreneurs, and mothers committed to making a difference. We're expanding globally and seeking talented individuals who thrive in a collaborative, innovative, and high-growth environment. Join us and embark on a rewarding journey where you can grow professionally while having a blast!

At Wholsum Foods, we celebrate diversity and unity, all driven by a shared mission to revolutionize the way we eat. Our team is our greatest asset, and our core values - Relationship First, Dependable, Passionate, and Growth Mindset - bring out the best in each team member. We take pride in being an equal opportunity workplace, embracing individuals regardless of race, color, ancestry, religion, sex, sexual orientation, marital status, disability, or gender identity. Together, we will redefine the future of food!

Mille is a modern nutrition brand built on a simple idea: a year holds a thousand small chances to eat, move and feel well, and living well is made in the everyday rather than in transformations. We express that idea across a lot of surfaces, our editorial platform 1,000 Ways to Live Well, Instagram and YouTube, and everything in between, and we're looking for a designer to help us hold it all together.

We are also Great Place to Work Certified.

Key Responsibilities:

Campaign Execution:

• Support end-to-end execution of brand campaigns - from planning and timelines to coordinating with creative, media, and external agencies
• Track campaign deliverables and deadlines, flagging risks early and keeping stakeholders aligned
• Coordinate with internal teams and vendors to ensure campaign assets are delivered on time and to brief

Packaging and Artwork Coordination:

• Coordinate packaging and artwork development with design, legal, and regulatory teams to ensure timely approvals
• Track artwork versions and change requests, ensuring accuracy across SKUs and pack formats
• Liaise with printers and suppliers to ensure packaging timelines align with launch and production schedules

Consumer Insights and Competition Tracking:

• Track competitor activity, launches, and pricing in the kids/non-toddler and snacking categories
• Support consumer research initiatives and consolidate insights into clear, actionable summaries
• Keep the category manager and broader team updated on market trends relevant to the portfolio

Social Calendar Management:

• Own the social media content calendar for the portfolio, coordinating inputs from creative and marketing teams
• Ensure posts are scheduled on time and aligned with campaign and brand priorities
• Track social performance metrics and share learnings to inform future content

Day-to-Day Cross-Functional Coordination:

• Act as a day-to-day point of contact between the brand team and functions like sales, supply chain, and creative
• Help the category manager stay on top of ongoing projects, follow-ups, and approvals
• Support ad-hoc reports, presentations, and other brand team requirements as they come up

What You'll Need:

• 2 - 3 years of experience in brand management, marketing, or a similar execution-focused role
• Strong organisational skills and the ability to manage multiple projects and deadlines at once
• Comfort coordinating with cross-functional teams and external vendors/agencies
• An eye for detail, especially when it comes to packaging, artwork, and brand consistency
• Curiosity about consumer behaviour and the market - you enjoy tracking trends and competition
• Clear written and verbal communication skills
• A genuine interest in food, nutrition, and Wholsum Foods' mission to change the way the world eats

WHAT WILL YOU GET?

Fast-paced growth in the FMCG space

Mentorship from senior leaders / board members /exco

Ability to think strategically

Key involvement in shaping the overall course of a growing organisation and the customer experience at Wholsum Foods