Short-Form Video & Content Lead

Delnie; India; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Favhiker invites a hands-on Short-Form Video & Content Lead to own the content ecosystem from strategy to execution. You’ll identify opportunities, develop recurring formats, film, edit, publish and measure performance across Instagram, YouTube Shorts and more, collaborating with Product, Design, Growth and Performance Marketing teams.

You’ll shape stories with product features, community voices and food culture, while leveraging AI tools to boost quality and speed.

Qualifications

• 2–5 years of experience creating short-form content for a brand, agency, startup or personal channel.
• A strong portfolio of published Reels or Shorts with measurable performance.
• Excellent storytelling and scripting skills.
• Strong understanding of audience retention, hooks and short-form content strategy.
• Proficiency in modern editing software and confident smartphone/camera shooting.

Responsibilities

• Content Strategy: Own Favhiker's short-form content strategy across Instagram, YouTube Shorts and emerging platforms.
• Build monthly and quarterly content calendars aligned with product launches, campaigns and seasonal moments.
• Develop recurring content series and repeatable formats that audiences recognise and return for.
• Turn product features, community stories and food culture into content people genuinely want to watch, save and share.
• Content Creation: Create 15-25 high-quality short-form videos every month, owning the complete production process - research and ideation, script writing, storyboarding, shooting, mobile videography, lighting and audio, editing, motion graphics, captions, thumbnails and publishing.
• Product Storytelling: Create engaging content around Favhiker experiences - Dish-wise Discovery, AI Picks, Smart Explore, Food Diary, Taste Match, Golden Bites, Drive Mode, new feature launches, creator collaborations, food collections, hidden gems, restaurant discoveries, community stories, city launches, and travel and road-trip content.
• Rather than simply explaining features, tell stories that make people want to explore, share and download the app.
• Performance Creative: Collaborate with the Growth team on high-performing paid creatives - user acquisition creatives, multiple hook variations, creative testing, campaign iterations, app install campaigns, creator-led ads and UGC-style advertisements.
• On-Ground Content Production: Visit restaurants, cafés, food festivals and events to create authentic content, working closely with restaurant partners, food creators, influencers, customers and internal teams.
• Capture content that feels native to modern social platforms.
• AI-First Content Creation: Use AI for content ideation, script generation, hook variations, voiceovers, image generation, video generation, auto-captioning, editing assistance and workflow automation.
• Build reusable AI workflows for the wider marketing team and continuously evaluate new tools that improve quality and speed.
• Community & Publishing: Publish and optimise content across platforms, engage with the community through comments and conversations, and stay on top of trends while keeping every piece authentic to the Favhiker brand.
• Build an organised content library that enables efficient reuse of footage and creative assets.
• Analytics & Optimisation: Track reach, views, watch time, audience retention, saves, shares, engagement, followers, website traffic, app installs and Cost per Install (CPI).
• Present clear monthly insights on what worked, what didn't, why it happened and what we'll improve next.
• Continuously experiment with hooks, video length, editing styles, storytelling formats, posting times, captions and thumbnails.

Skills

Storytelling

Scripting

Video mindset

Audience retention

Tools

Premiere Pro

CapCut

DaVinci Resolve

After Effects

Job description

About Favhiker

Favhiker is India's first Social Food Diary, built around food exploration. Users discover remarkable dishes, build their own Food Diary, connect with people who share their taste, and explore food through AI-powered recommendations, Smart Explore, and Drive Mode. Every feature is designed to make discovering food more personal, social and enjoyable.

We're building a platform where discovering food is no longer about endless restaurant listings - it's about discovering experiences worth remembering.

About the Role

We're looking for a Short-Form Video & Content Lead to own Favhiker's content ecosystem from strategy to execution. This isn't a traditional social media role. We're looking for someone who can think like a creator, execute like a producer, and analyse like a growth marketer.

You’ll own everything from identifying content opportunities and building recurring content formats to filming, editing, publishing and measuring performance. You’ll work closely with Product, Design, Growth and Performance Marketing teams to bring Favhiker's story to millions of food lovers.

If you're excited by food, storytelling, AI and building a consumer brand from the ground up, we'd love to hear from you.

Why Join Favhiker?

• Be part of one of India's most exciting consumer startups.
• Build content that reaches millions of food lovers.
• Work directly with Product, Design, Growth and Leadership teams.
• Own the creative direction instead of simply executing briefs.
• Experiment with the latest AI tools and content workflows.
• Build a brand from the ground up with real ownership and creative freedom.

Responsibilities

• Content Strategy: Own Favhiker's short-form content strategy across Instagram, YouTube Shorts and emerging platforms.
• Build monthly and quarterly content calendars aligned with product launches, campaigns and seasonal moments.
• Develop recurring content series and repeatable formats that audiences recognise and return for.
• Turn product features, community stories and food culture into content people genuinely want to watch, save and share.
• Content Creation: Create 15-25 high-quality short-form videos every month, owning the complete production process - research and ideation, script writing, storyboarding, shooting, mobile videography, lighting and audio, editing, motion graphics, captions, thumbnails and publishing.
• Product Storytelling: Create engaging content around Favhiker experiences - Dish-wise Discovery, AI Picks, Smart Explore, Food Diary, Taste Match, Golden Bites, Drive Mode, new feature launches, creator collaborations, food collections, hidden gems, restaurant discoveries, community stories, city launches, and travel and road-trip content.
• Rather than simply explaining features, tell stories that make people want to explore, share and download the app.
• Performance Creative: Collaborate with the Growth team on high-performing paid creatives - user acquisition creatives, multiple hook variations, creative testing, campaign iterations, app install campaigns, creator-led ads and UGC-style advertisements.
• On-Ground Content Production: Visit restaurants, cafés, food festivals and events to create authentic content, working closely with restaurant partners, food creators, influencers, customers and internal teams.
• Capture content that feels native to modern social platforms.
• AI-First Content Creation: Use AI for content ideation, script generation, hook variations, voiceovers, image generation, video generation, auto-captioning, editing assistance and workflow automation.
• Build reusable AI workflows for the wider marketing team and continuously evaluate new tools that improve quality and speed.
• Community & Publishing: Publish and optimise content across platforms, engage with the community through comments and conversations, and stay on top of trends while keeping every piece authentic to the Favhiker brand.
• Build an organised content library that enables efficient reuse of footage and creative assets.
• Analytics & Optimisation: Track reach, views, watch time, audience retention, saves, shares, engagement, followers, website traffic, app installs and Cost per Install (CPI).
• Present clear monthly insights on what worked, what didn't, why it happened and what we'll improve next.
• Continuously experiment with hooks, video length, editing styles, storytelling formats, posting times, captions and thumbnails.

Requirements

• 2-5 years of experience creating short-form content for a brand, agency, startup or personal channel.
• A strong portfolio of published Reels or Shorts with measurable performance.
• Excellent storytelling and scripting skills.
• Strong understanding of audience retention, hooks and short-form content strategy.
• Proficiency in Premiere Pro, CapCut, DaVinci Resolve, After Effects or similar editing software.
• Confident shooting with smartphones and cameras.
• Strong understanding of framing, lighting and audio recording.
• Hands-on experience using modern AI content creation tools.
• Strong written and spoken English; conversational Hindi is preferred.
• Knowledge of any South Indian language is an advantage.
• A genuine passion for food, restaurants, travel and discovering unique experiences.
• Nice to have: experience creating performance marketing creatives.
• Nice to have: motion graphics and animation skills.
• Nice to have: photography or drone videography experience.
• Nice to have: experience working with food, travel, hospitality or lifestyle brands.
• Nice to have: experience managing influencer collaborations.
• Nice to have: comfortable presenting or appearing on camera.
• Nice to have: an active personal content channel or creator portfolio.

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