Social Media Lead

Eleven Media; India; Remote; INR 8,571,000 - 14,286,000; Full time

Benefits offered by this job

Remote work

Job summary

Eleven Media is seeking an experienced Social Media Lead to head our US News & Politics social strategy across major platforms. This leadership role focuses on breaking news, audience growth, original storytelling, and platform-first content.

The role includes leading day-to-day social coverage, mentoring the team, planning around major news events, developing platform-specific strategies, and driving audience growth and engagement from a remote setup.

Qualifications

• Proven experience leading social media for a news, politics, or digital media org.
• Strong editorial judgment and ability to spot story hooks for social.

Responsibilities

• Lead social media strategy for US politics, national and global news.
• Develop daily and long-term social coverage around breaking news and political events.
• Mentor and develop social media producers and editors.
• Create platform-first content strategies for Facebook, X, Instagram, YouTube, TikTok.
• Collaborate with editorial, video, design, and audience teams to drive performance.
• Monitor trends and audience behavior to improve strategy.
• Review analytics and optimize content based on data insights.
• Maintain consistent brand voice and editorial standards.

Skills

Social media leadership

US political landscape

Audience growth strategy

Platform knowledge

Job description

Location: Remote

Employment Type: Full-time

Department: Social Media, News, Politics

About Eleven Media

Eleven Media is an established media company with more than 10 years of experience building and operating digital media brands. We own a diverse portfolio of properties with a strong presence across web, video, and social platforms.

Our editorial, production, audience development, partnerships, and publishing teams work together to strengthen our brands and deliver engaging content to audiences worldwide.

Website: www.elevenispl.com

About the Role

Eleven Media is looking for an experienced Social Media Lead to lead our US News & Politics social strategy across major platforms. This is a leadership role focused on breaking news, audience growth, original storytelling, and platform-first content.

The role includes leading day-to-day social coverage, mentoring the team, planning around major news events, developing platform-specific strategies, and driving audience growth and engagement.

Key Responsibilities

• Lead the social media strategy and execution for US politics, national news, global news, elections, and major current affairs.
• Develop daily and long-term social coverage plans around breaking news, political events, and major news cycles.
• Track breaking news and ensure timely, accurate, and platform-appropriate coverage across all social channels.
• Guide, train, mentor, and develop social media producers and editors.
• Develop platform-first content strategies for Facebook, X, Instagram, YouTube, TikTok, and other emerging platforms.
• Identify strong story angles, social hooks, headlines, captions, thumbnails, and visual approaches that maximize engagement while maintaining editorial integrity.
• Collaborate closely with editorial, video, design, and audience teams to create high-performing content.
• Monitor platform trends, algorithm changes, and audience behavior to continuously improve strategy.
• Review analytics, identify opportunities, and optimize content based on performance and audience insights.
• Help recruit, interview, onboard, and develop social media talent.
• Ensure consistency in brand voice, publishing quality, editorial standards, and social media best practices.
• Maintain clear communication across teams and ensure social coverage aligns with editorial priorities.
• Take ownership of audience growth, engagement, and overall social media performance.
• Remain flexible during breaking news, elections, major political events, and other high-impact news situations.

What You Will Need

• Significant professional experience leading social media for a news, politics, or digital media organization.
• Previous experience managing, mentoring, or leading social media teams.
• A strong understanding of the US political landscape and current affairs.
• Deep knowledge of major social platforms, their audiences, content formats, and best practices.
• Proven experience growing audiences and improving engagement through platform-specific strategies.
• Strong editorial judgment and the ability to identify stories that will resonate on social media.
• Experience covering breaking news in a fast-paced newsroom environment.
• Strong understanding of analytics and the ability to use data to inform content and growth strategies.Excellent communication, organizational, and leadership skills.
• High attention to detail and a commitment to editorial accuracy and brand quality.
• Strong ownership, accountability, and a willingness to take responsibility for team performance.