Social Media Lead

Transport Corporation Of India; Gurugram District; Vor Ort; INR 600.000 - 900.000; Vollzeit

Zusammenfassung

Transport Corporation Of India is seeking a Social Media Lead to manage the monthly content calendar, shoot and edit videos, and develop engaging content formats for Instagram, LinkedIn, YouTube and WhatsApp.

The role involves field visits to capture real-time content, coordinating with designers, managing audience interactions, and tracking performance metrics to drive brand impact.

Aufgaben

• Own and manage the monthly social media content calendar.
• Shoot /Edit Videos, pamphlets and posters
• Develop strong hooks for Reels, captions, carousels and other formats.
• Create and develop recurring content formats and series.
• Plan and execute content for Instagram, LinkedIn and YouTube.
• Be present on field/site visits to identify real-time content opportunities.
• Brief the Designer and Video Creator with clear references and examples.
• Manage comments and DMs while maintaining OSGs brand voice.
• Adapt content for different audiences across Instagram, LinkedIn and WhatsApp.
• Develop founder-led content with Nav, including opinions and field insights.
• Track content performance through retention, shares, saves, follows and enquiries.
• Identify underperforming formats and improve or replace them.
• Verify data, statistics, tonnage, recycling rates and impact figures before publishing.

Jobbeschreibung

Social Media Lead Roles & Responsibilities

• Own and manage the monthly social media content calendar.
• Shoot /Edit Videos, pamphlets and posters
• Develop strong hooks for Reels, captions, carousels and other formats.
• Create and develop recurring content formats and series.
• Plan and execute content for Instagram, LinkedIn and YouTube.
• Be present on field/site visits to identify real-time content opportunities.
• Brief the Designer and Video Creator with clear references and examples.
• Manage comments and DMs while maintaining OSGs brand voice.
• Adapt content for different audiences across Instagram, LinkedIn and WhatsApp.
• Develop founder-led content with Nav, including opinions and field insights.
• Track content performance through retention, shares, saves, follows and enquiries.
• Identify underperforming formats and improve or replace them.
• Verify data, statistics, tonnage, recycling rates and impact figures before publishing.