Social Media Executive

Traya; Mumbai; On-site; INR 300,000 - 600,000; Full time

Job summary

Traya in Mumbai is seeking a Social Media Executive with 2–3 years of hands-on experience to manage Instagram end-to-end. You will plan monthly calendars, coordinate shoots, shoot short-form content on mobile, and perform basic editing for reels and captions, ensuring daily posts reflect the brand tone.

You will track metrics, stay updated with trends, and collaborate with the brand team to craft engaging content that drives audience growth and brand consistency.

Qualifications

• 2–3 years of hands-on experience managing Instagram pages.
• Strong understanding of Instagram formats, algorithms, and trends.
• Proficient in phone shooting and quick on-the-go content creation.
• Basic editing skills for Reels and captions.
• Effective communication and time management.

Responsibilities

• Plan and execute a monthly Instagram content calendar (posts, reels, stories).
• Coordinate and manage content shoots (in-house / on-ground / creator-led).
• Shoot short-form content on phone (reels, BTS, quick edits).
• Perform basic editing (cuts, captions, subtitles, transitions).
• Write engaging captions aligned with brand tone.
• Upload, schedule, and manage daily Instagram posts and stories.
• Track performance metrics.
• Stay updated with Instagram trends, audios, and formats.
• Collaborate closely with the brand/strategy team for campaign content.
• Maintain brand consistency across all social media outputs.

Skills

Instagram content planning

Social media management

Content creation

Captions writing

Time management

Independence / ownership

Job description

We are looking for a Social Media Executive with 2-3 years of hands-on experience managing Instagram page end-to-end. The role requires execution skills across content planning, shoots, basic editing, and daily page management.

Key Responsibilities

• Plan and execute a monthly Instagram content calendar (posts, reels, stories)
• Coordinate and manage content shoots (in-house / on-ground / creator-led)
• Shoot short-form content on phone (reels, BTS, quick edits)
• Perform basic editing (cuts, captions, subtitles, transitions)
• Write engaging captions aligned with brand tone
• Upload, schedule, and manage daily Instagram posts and stories
• Track performance metrics
• Stay updated with Instagram trends, audios, and formats
• Collaborate closely with the brand/strategy team for campaign content
• Maintain brand consistency across all social media outputs

Required Skills & Experience

• 2-3 years of experience handling Instagram pages professionally
• Strong understanding of Instagram formats, algorithms, and trends
• Comfortable with phone shooting and quick on-the-go content creation
• Basic editing skills (Reels, captions, subtitles, simple transitions)
• Good communication and time-management skills
• Ability to work independently and take ownership

Nice to Have

• Experience working with consumer brands, D2C, or content-led pages
• Exposure to campaign-based content or product launches
• Understanding of brand aesthetics and storytelling