Influencer Marketing Executive

BabyOrgano; Ahmedabad District; On-site; INR 350,000 - 550,000; Full time

Job summary

BabyOrgano is seeking a proactive Influencer Marketing Executive to support and execute influencer initiatives. The ideal candidate will handle outreach, campaign coordination, content tracking, and performance reporting to drive brand awareness and customer acquisition.

You'll identify influencers, manage briefs and deliverables, track results, and collaborate with Creative, Social, and Brand teams to ensure timely, on-brand content.

Qualifications

• 1–3 years of experience in Influencer Marketing, Social Media Marketing, or a related field.
• Strong communication and negotiation skills; ability to manage multiple campaigns.
• Proficiency in Excel/Google Sheets for trackers and reports.

Responsibilities

• Identify and outreach to relevant influencers across platforms.
• Coordinate campaigns from briefing to content submissions and timelines.
• Maintain relationships and negotiate with influencers for partnerships.
• Coordinate with creative, social, performance, and brand teams for execution.
• Track performance metrics and prepare regular campaign reports.
• Manage budgets, gifts, invoices, and payments within approved budgets.

Skills

Influencer Marketing

Social Media Marketing

Digital Marketing

Communication skills

Negotiation

Coordination

Organizational skills

Excel/Google Sheets

Tools

Excel/Google Sheets

Job description

We are looking for a proactive and detail-oriented Influencer Marketing Executive to support and execute our influencer marketing initiatives. The ideal candidate will have hands-on experience in influencer outreach, campaign coordination, content tracking, and performance reporting. This role will be responsible for executing influencer marketing campaigns that drive brand awareness, engagement, and customer acquisition.

Key Responsibilities

• Research and identify relevant influencers and content creators across Instagram, YouTube, and other social media platforms.
• Build and maintain a database of influencers based on category, audience, engagement, location, and reach.
• Reach out to influencers and creators for brand collaborations and campaigns.
• Coordinate with influencers, agencies, and talent managers for campaign requirements.

About the Role

We are looking for a proactive and detail-oriented Influencer Marketing Executive to support and execute our influencer marketing initiatives. The ideal candidate will have hands-on experience in influencer outreach, campaign coordination, content tracking, and performance reporting. This role will be responsible for executing influencer marketing campaigns that drive brand awareness, engagement, and customer acquisition.

Key Responsibilities

Influencer Identification & Outreach

• Research and identify relevant influencers and content creators across Instagram, YouTube, and other social media platforms.
• Build and maintain a database of influencers based on category, audience, engagement, location, and reach.
• Reach out to influencers and creators for brand collaborations and campaigns.
• Coordinate with influencers, agencies, and talent managers for campaign requirements.

Campaign Execution

• Assist in planning and executing influencer marketing campaigns from start to finish.
• Coordinate campaign briefs, deliverables, timelines, product dispatches, and content submissions.
• Ensure influencers understand brand guidelines, campaign objectives, and content requirements.
• Follow up with influencers to ensure timely delivery of agreed content.
• Coordinate revisions and approvals with internal teams and influencers.

Relationship Management

• Develop and maintain positive relationships with influencers and content creators.
• Identify potential creators for long-term collaborations and brand partnerships.
• Maintain regular communication with influencers to build a strong creator network.

Content & Social Media Coordination

• Stay updated with trending content formats, reels, creators, hashtags, and social media trends.
• Share creative ideas and influencer content concepts based on current trends.
• Review influencer content to ensure it is aligned with brand guidelines before publishing.
• Coordinate with the Creative, Social Media, Performance Marketing, and Brand teams for campaign execution.

Performance Tracking & Reporting

• Track influencer campaign performance including reach, views, engagement, clicks, conversions, and sales.
• Maintain campaign trackers and influencer databases.
• Monitor coupon codes, affiliate links, and other campaign-specific performance metrics.
• Prepare regular campaign performance reports and highlight key observations.
• Support the team in identifying high- performing influencers and content formats.

Budget & Documentation

• Coordinate influencer commercials, product gifting, barter collaborations, and payment requirements.
• Maintain records of influencer collaborations, deliverables, invoices, and payments.
• Ensure campaigns are executed within the approved budget and timelines.

Requirements

• 1–3 years of experience in Influencer Marketing, Social Media Marketing, Digital Marketing, or a related field.
• Good understanding of Instagram, YouTube, Reels, and influencer marketing trends.
• Strong communication and negotiation skills.
• Good coordination and follow-up skills.
• Ability to identify relevant influencers based on audience, engagement, and brand fit.
• Basic understanding of influencer campaign metrics and performance analysis.
• Strong organizational skills with the ability to manage multiple campaigns simultaneously.
• Creative mindset with an understanding of social media content and trends.
• Proficiency in Excel/Google Sheets for maintaining campaign trackers and reports.
  

What We’re Looking For

• Someone who is creative, energetic, and highly proactive.
• Strong relationship‑building and networking skills.
• Comfortable working in a fast‑paced D2C environment.
• A keen eye for trending content and emerging creators.
• Someone who can take ownership of campaign coordination and ensure timely execution.
• Passion for social media, content, creators, and digital marketing.