Digital Marketing Executive – Influencer & Social Media

Dermatouch; Ahmedabad; On-site; INR 500,000 - 800,000; Full time

Job summary

Dermatouch in Ahmedabad seeks a Digital Marketing Executive to lead influencer marketing and manage social media platforms. Responsibilities include collaborating with influencers, executing marketing campaigns, planning posts, creating engaging content, and analyzing performance metrics. Candidates should possess at least 2 years of experience in influencer or social media marketing, along with strong communication and negotiation skills. A good understanding of Instagram trends and social media analytics is also required.

Qualifications

• Minimum 2 years of experience in influencer marketing or social media marketing.
• Good communication and negotiation skills.
• Knowledge of Instagram trends and short-form video content.
• Basic understanding of social media analytics.
• Creative, organized, and execution-focused.

Responsibilities

• Identify and collaborate with relevant influencers in beauty, skincare, and lifestyle categories.
• Plan and execute influencer marketing campaigns.
• Coordinate content, posting schedules, and approvals with influencers.
• Maintain influencer database and reports.
• Manage Instagram and other social media platforms.
• Plan and schedule posts, reels, and stories.
• Write engaging captions and respond to comments and DMs.
• Monitor insights and improve content performance.

Skills

Influencer marketing

Social media management

Communication skills

Negotiation skills

Social media analytics

Job description

Digital Marketing Executive – Influencer & Social Media

Identify and collaborate with relevant influencers in beauty, skincare, and lifestyle categories.

Plan and execute influencer marketing campaigns.

Coordinate content, posting schedules, and approvals with influencers.

Maintain influencer database and reports.

Social Media Management

Manage Instagram and other social media platforms.

Plan and schedule posts, reels, and stories.

Write engaging captions and respond to comments and DMs.

Monitor insights and improve content performance.

Requirements

• Minimum 2 years of experience in influencer marketing or social media marketing.
• Good communication and negotiation skills.
• Knowledge of Instagram trends and short‑form video content.
• Basic understanding of social media analytics.
• Creative, organized, and execution-focused.