Social Media Executive

Excelsoft Technologies; Uttar Pradesh; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Excelsoft Technologies in Noida, Uttar Pradesh invites an experienced Marketing professional to drive social media strategy for a B2B SaaS/EdTech audience. You will plan content calendars, run paid campaigns, and align messaging with product launches and events.

The role requires 3+ years in social media marketing, hands-on LinkedIn/Meta ads, and strong writing. You will collaborate across design, product marketing, and sales to ensure consistent brand voice and measurable outcomes.

Qualifications

• 3+ years of social media marketing experience, ideally B2B SaaS or EdTech.
• Hands-on experience running paid campaigns on LinkedIn Ads and/or Meta Ads Manager.
• Strong writing skills; able to adapt tone across an enterprise L&D buyer and government procurement audience.
• Ability to plan and manage a content calendar across multiple platforms tied to product launches, events, and campaign themes.
• Familiarity with social analytics tools and basic reporting.

Responsibilities

• Plan and execute a content calendar across LinkedIn and other priority platforms, aligned to product launches, events, and campaign themes.
• Write and publish posts, carousels, and short-form video concepts tailored to each audience segment (K-12, Higher Ed, Corporate L&D, Government).
• Manage day-to-day community engagement — comments, DMs, mentions — in line with brand voice.
• Track organic performance (reach, engagement, follower growth) and report monthly.
• Partner with the design team on visual assets and with product marketing on messaging.
• Coordinate with Sales/Apollo-driven outreach efforts to ensure social and outbound messaging are consistent.
• Support employee advocacy and executive social presence (ghostwriting/drafting for leadership where needed).

Skills

Paid campaigns on LinkedIn Ads

Meta Ads Manager

Content calendar management

Education

Any Degree

Job description

Job Information

• Education Any Degree
• Job Type Full time
• Industry Technology
• Experience 3 to 5 Years
• Role Marketing
• Essential Skill Set Paid campaigns on LinkedIn Ads and/or Meta Ads Manager, Manage a content calendar across multiple platforms
• City Noida
• State/Province Uttar Pradesh
• Country India
• Zip/Postal Code 201301

Job Description

• Plan and execute a content calendar across LinkedIn and other priority platforms, aligned to product launches, events, and campaign themes
• Write and publish posts, carousels, and short-form video concepts tailored to each audience segment (K-12, Higher Ed, Corporate L&D, Government)
• Manage day-to-day community engagement — comments, DMs, mentions — in line with brand voice
• Track organic performance (reach, engagement, follower growth) and report monthly
• Partner with the design team on visual assets and with product marketing on messaging
• Coordinate with Sales/Apollo-driven outreach efforts to ensure social and outbound messaging are consistent
• Support employee advocacy and executive social presence (ghostwriting/drafting for leadership where needed)

Requirements

• 3+ years of experience in social media marketing, ideally B2B SaaS or EdTech
• Hands-on experience running paid campaigns on LinkedIn Ads and/or Meta Ads Manager, including budget, targeting
• Strong writing skills; comfortable adapting tone across an enterprise L&D buyer, and a government procurement audience
• Ability to plan and manage a content calendar across multiple platforms tied to product launches, events, and campaign themes
• Familiarity with social analytics tools and basic reporting