Social Media Associate

upGrad; Bengaluru; On-site; INR 800,000 - 1,400,000; Full time

Job summary

upGrad in Bengaluru is seeking an experienced Social Media Manager to drive day-to-day activities across major platforms, create engaging content, and tailor calendars with cross-functional teams. You will coordinate with designers and writers to execute campaigns, monitor engagement, and optimize paid and organic efforts.

The role emphasizes brand voice consistency, performance reporting, and collaboration on webinars, events, product launches, and learner success stories.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Mass Media, or related field.
• 13 years of experience in social media management, marketing, or content marketing.
• Strong understanding of major platforms and best practices.
• Excellent written and verbal communication skills.
• Basic analytics and reporting knowledge.
• Familiarity with tools like Meta Business Suite, LinkedIn Campaign Manager, Hootsuite, Buffer, Sprout Social, Canva.

Responsibilities

• Manage day-to-day activities across social platforms like Instagram, LinkedIn, Facebook, X, YouTube, and others.
• Create and publish engaging content aligned with brand guidelines and campaigns.
• Develop monthly social media calendars with marketing and business teams.
• Coordinate with designers, video editors, and writers to execute campaigns.
• Monitor conversations and respond to comments and messages promptly.
• Track trends, competitors, and platform features to identify opportunities.
• Support organic and paid social campaigns and analyze performance.
• Prepare periodic reports with insights and recommendations.
• Assist influencer collaborations and partnership campaigns.
• Ensure consistent brand voice across all channels.
• Collaborate on webinars, events, product launches, and learner stories.

Skills

Social media strategy

Content calendar creation

Analytics reporting

Brand voice consistency

Communication skills

Education

Bachelor's degree in Marketing

Tools

Meta Business Suite

LinkedIn Campaign Manager

Hootsuite

Buffer

Sprout Social

Canva

Job description

Role & responsibilities

• Manage day-to-day activities across social media platforms including Instagram, LinkedIn, Facebook, X (Twitter), YouTube, and other emerging channels.
• Create and publish engaging content aligned with brand guidelines and campaign objectives.
• Develop monthly social media calendars in collaboration with marketing and business teams.
• Coordinate with designers, video editors, and content writers to execute campaigns effectively.
• Monitor social media conversations and respond to comments, messages, and queries in a timely manner.
• Track industry trends, competitor activities, and emerging platform features to identify new opportunities.
• Support the execution of organic and paid social media campaigns.
• Analyze campaign performance and prepare periodic reports highlighting key insights and recommendations.
• Assist in influencer collaborations, employee advocacy initiatives, and partnership campaigns.
• Ensure consistency in brand voice and messaging across all social channels.
• Work with cross-functional teams to promote webinars, events, product launches, learner success stories, and thought leadership content.

Qualifications & Skills -

• Bachelor's degree in Marketing, Communications, Journalism, Mass Media, or a related field.
• 13 years of experience in social media management, digital marketing, or content marketing.
• Strong understanding of major social media platforms and their best practices.
• Excellent written and verbal communication skills.
• Basic understanding of social media analytics and reporting.
• Familiarity with tools such as Meta Business Suite, LinkedIn Campaign Manager, Hootsuite, Buffer, Sprout Social, Canva, or similar platforms.
• Ability to manage multiple projects and adhere to deadlines in a fast-paced environment.
• Creative mindset with attention to detail and strong organizational skills.