Social Media Executive

Excelsoft Technologies Limited; Dadri; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Excelsoft Technologies Limited is seeking a skilled Social Media Marketing Specialist to drive paid campaigns on LinkedIn Ads and Meta Ads Manager, and to manage content calendars across platforms.

You will write posts and short-form video concepts for diverse audiences (K-12, Higher Ed, Corporate L&D, Government), engage communities, and report on performance monthly. This role is based in Noida, India.

Qualifications

• 3+ years of experience in social media marketing, ideally B2B SaaS or EdTech.
• Hands-on experience running paid campaigns on LinkedIn Ads and/or Meta Ads Manager, including budget, targeting.
• Strong writing skills; comfortable adapting tone across an enterprise L&D buyer, and a government procurement audience.
• Ability to plan and manage a content calendar across multiple platforms tied to product launches, events, and campaign themes.
• Familiarity with social analytics tools and basic reporting.

Responsibilities

• Plan and execute a content calendar across LinkedIn and other priority platforms, aligned to product launches, events, and campaign themes.
• Write and publish posts, carousels, and short-form video concepts tailored to each audience segment (K-12, Higher Ed, Corporate L&D, Government).
• Manage day-to-day community engagement — comments, DMs, mentions — in line with brand voice.
• Track organic performance (reach, engagement, follower growth) and report monthly.
• Partner with the design team on visual assets and with product marketing on messaging.
• Coordinate with Sales/Apollo-driven outreach efforts to ensure social and outbound messaging are consistent.
• Support employee advocacy and executive social presence (ghostwriting/drafting for leadership where needed).

Skills

LinkedIn Ads

Meta Ads Manager

Content calendar management

Social media marketing

Tools

Social analytics tools

Job description

Excelsoft Technologies Limited | Full time

• Essential Skill Set Paid campaigns on LinkedIn Ads and/or Meta Ads Manager, Manage a content calendar across multiple platforms
• City Noida
• Country India

Job Description

- Plan and execute a content calendar across LinkedIn and other priority platforms, aligned to product launches, events, and campaign themes

- Write and publish posts, carousels, and short-form video concepts tailored to each audience segment (K-12, Higher Ed, Corporate L&D, Government)

- Manage day-to-day community engagement — comments, DMs, mentions — in line with brand voice

- Track organic performance (reach, engagement, follower growth) and report monthly

- Partner with the design team on visual assets and with product marketing on messaging

- Coordinate with Sales/Apollo-driven outreach efforts to ensure social and outbound messaging are consistent

- Support employee advocacy and executive social presence (ghostwriting/drafting for leadership where needed)

Requirements

- 3+ years of experience in social media marketing, ideally B2B SaaS or EdTech

- Hands-on experience running paid campaigns on LinkedIn Ads and/or Meta Ads Manager, including budget, targeting

- Strong writing skills; comfortable adapting tone across an enterprise L&D buyer, and a government procurement audience

- Ability to plan and manage a content calendar across multiple platforms tied to product launches, events, and campaign themes

- Familiarity with social analytics tools and basic reporting