Social Media Executive

Firelab Diamonds; Mumbai City; On-site; INR 450,000 - 750,000; Full time

Job summary

Firefly Diamonds is seeking a Social Media Executive to drive the brand’s premium digital presence. You will manage Instagram and other channels, translate brand narratives into engaging formats, and collaborate with the creative team to deliver premium content for luxury audiences.

The role emphasizes hands-on execution, community management, and performance monitoring, with a focus on staying ahead of trends and cultural conversations in luxury lifestyle.

Qualifications

• 1.5–4 years hands-on social media experience in consumer/luxury brands.
• Strong understanding of Instagram formats, trends and engagement practices.
• Excellent copywriting skills with premium brand tone.

Responsibilities

• Manage day-to-day social media operations on Instagram and other channels.
• Develop and maintain monthly content calendars aligned with brand priorities.
• Coordinate content scheduling, captions, hashtags, and platform requirements.
• Ensure brand voice and visual identity consistency across touchpoints.
• Monitor trends and opportunities for the luxury brand online.
• Collaborate with creative teams and external partners to deliver content.
• Monitor comments and DMs; respond timely and brand-appropriate.
• Track performance metrics and contribute to post-campaign analysis.
• Support influencer collaborations and content coordination.

Skills

Social media management

Content writing

Brand storytelling

Community engagement

Tools

Canva

Job description

Firefly Diamonds Position: Social Media Executive

Experience: 1.5 to 4 years of experience required

Role Overview

We are looking for a Social Media Executive who understands the pulse of digital culture, has a keen eye for visual storytelling and can translate brand narratives into engaging social media experiences. This role combines hands‑on execution, community management and performance monitoring, working closely with the creative team to build a distinctive and consistent digital presence for Firefly. They should have a strong understanding of social media trends, luxury and lifestyle content, and the nuances of building a premium consumer brand online.

Key Responsibilities

1. Social Media Management & Execution

• Manage the day-to-day operations of Firefly Diamonds social media platforms, primarily Instagram, along with other relevant channels.

• Develop and maintain the monthly content calendar in alignment with brand priorities, campaigns, launches and key cultural moments.

• Coordinate content scheduling, publishing, captions, hashtags, tagging and platform-specific requirements.

• Ensure consistency in brand voice, visual identity and communication across all social media touchpoints.

• Stay updated on emerging formats, platform features, trends and relevant cultural conversations to identify opportunities for the brand.

2. Content & Creative Collaboration

• Work closely with the creative team to conceptualise, brief, develop and execute engaging social media content.

• Translate campaign ideas and brand narratives into platform-relevant content formats, including Reels, Stories, carousels and static posts.

• Contribute ideas for content pillars, recurring series, interactive formats and always‑on social media communication.

• Coordinate with internal teams, photographers, videographers, influencers and external partners to ensure timely content delivery.

• Review creative assets and copy before publishing to ensure accuracy, quality and alignment with Fireflys premium brand positioning.

3. Community Management

• Actively monitor and manage comments, direct messages, mentions, tags and audience interactions across platforms.

• Respond to customer queries and engagement in a timely, thoughtful and brand-appropriate manner.

• Identify relevant conversations and opportunities to build stronger relationships with the community.

• Escalate product, service, sales and reputation-related queries to the relevant teams.

4. Performance Monitoring & Reporting

• Track social media performance across key metrics, including reach, impressions, engagement, video views, follower growth, saves, shares and profile visits.

• Prepare periodic performance reports, identifying content that performs well and areas for improvement.

• Analyse content trends and audience behaviour to recommend actionable improvements to the content strategy.

• Monitor campaign performance and contribute to post-campaign analysis.

• Work with the marketing team to align social media activity with broader brand awareness, audience engagement and business objectives.

5. Influencer & Campaign Coordination

• Support the execution of influencer collaborations, including content coordination, timelines, approvals and publishing.

• Track deliverables and ensure that influencer content aligns with the brand's communication guidelines.

• Assist with social media communication around product launches, brand campaigns, events, store activations and collaborations.

• Identify relevant creators, trends and content opportunities within the luxury, jewellery, fashion and lifestyle space.

Desired Skills & Qualifications

• 1.5 to 3 years of hands‑on experience managing social media accounts, preferably for consumer, lifestyle, fashion, beauty or luxury brands.

• Strong understanding of Instagram and its content formats, algorithms, engagement practices and evolving trends.

• Excellent copywriting skills, with an ability to write engaging captions and adapt tone of voice to a premium brand.

• A good eye for aesthetics, visual storytelling and digital-first creative content.

• Experience with social media scheduling, analytics and reporting tools.

• Familiarity with content planning tools and basic creative platforms such as Canva is an advantage.

• Strong organisational and project management skills, with the ability to manage multiple timelines and deliverables.

• A proactive, detail‑oriented approach with a balance of creativity, execution and analytical thinking.

• Strong communication skills and the ability to collaborate effectively with creative, marketing and external teams.

Who We’re Looking For

Someone who goes beyond simply posting content. We’re looking for a curious, hands‑on social media professional who understands how to build a brand through consistent storytelling, meaningful audience interactions and data‑informed execution. If you have a passion for digital culture, a sharp creative eye and an interest in the evolving world of luxury and jewellery, we’d love to hear from you.