Content Strategist

Diamond Atelier; Maharashtra; On-site; INR 500,000 - 800,000; Full time

Job summary

A luxury jewelry brand in Maharashtra seeks a Content Specialist to create engaging content for digital platforms. The role involves writing compelling copy for social media and marketing materials, developing product narratives, and ensuring brand voice consistency. Ideal candidates will have a strong command of English, storytelling skills, and familiarity with luxury communication. This is a full-time position aimed at mid-senior level professionals.

Qualifications

• Experience writing for luxury, fashion, jewelry, or lifestyle brands is a plus.
• Understanding of how to create content that resonates with modern audiences.

Responsibilities

• Write clear, compelling content for digital platforms.
• Develop product descriptions and taglines.
• Collaborate with the creative team to ideate content themes.
• Research industry trends and competitor content.
• Edit, proofread, and refine content for quality.

Skills

Strong command of English grammar

Storytelling

Understanding of social media trends

Ability to write both long‑form and short‑form content

Job description

Diamond Atelier is a New York–York-headquartered lab‑grown diamond company specializing in premium loose diamonds for B2B clients across the USA. As we continue to grow, we are building our own jewelry brand in New York. Our manufacturing factories are located in Surat, and we have supporting creative and operational teams in Mumbai (Andheri West) and Delhi.

We are looking for a Content Specialist who can craft engaging, crisp, and brand‑aligned content for digital platforms. The ideal candidate should understand luxury communication, storytelling, and how to create content that resonates with modern audiences.

Responsibilities

• Write clear, compelling content for social media, website, campaigns, and marketing materials
• Develop product descriptions, captions, taglines, and storytelling‑based brand communication
• Collaborate with the creative team to ideate content themes, scripts, and narratives
• Ensure all content aligns with brand voice, tone, and luxury positioning
• Research industry trends, competitor content, and market language
• Edit, proofread, and refine content to maintain quality and consistency
• Support creation of scripts for videos, reels, and ads

Qualifications

• Strong command of English grammar, tone, and storytelling
• Experience writing for luxury, fashion, jewelry, or lifestyle brands is a plus
• Ability to write both long‑form and short‑form content
• Understanding of social media trends, hooks, and caption styles

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Advertising, Marketing, and Strategy/Planning

Industries

Retail Luxury Goods and Jewelry, Marketing Services, and Advertising Services

Referrals increase your chances of interviewing at Diamond Atelier by 2x