Social Media Content Creator

Diamond Atelier; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Diamond Forest seeks a highly creative Social Media Content Creator to craft trend-driven content for a New York-based luxury jewelry brand. You will collaborate with an in-house studio of cinematographers, photographers, stylists, makeup artists, and editors to turn concepts into polished posts and campaigns.

Your role focuses on understanding American pop culture, identifying viral formats, and developing engaging hooks and narratives for Instagram Reels, TikTok, and other channels.

Qualifications

• Strong understanding of social media platforms and formats.
• Experience creating engaging content for US audiences and luxury brands is a plus.
• Ability to craft hooks, captions, and storylines that drive engagement.

Responsibilities

• Identify emerging trends and content opportunities across platforms (Instagram, TikTok, Pinterest).
• Conceptualize content for Reels, TikTok, shorts, and campaigns tailored to a luxury jewelry brand.
• Develop hooks, scripts, and shoot briefs; collaborate with in-house production teams to execute concepts.
• Analyze content performance and iterate creative approaches.

Skills

Social media content creation

Instagram Reels

TikTok

Creative storytelling

Trend analysis

Job description

We’re not looking for someone who just follows trends. We're looking for someone who knows how to create them.

At Diamond Forest, we believe great content doesn't just capture attention; it creates conversations, builds desire, and makes people stop scrolling.

We're looking for a highly creative, internet-savvy Social Media Content Creator who understands what's trending, what's culturally relevant, and what makes people in the US engage, share, and connect with a brand.

You'll be creating content for a New York-based luxury jewelry brand, bringing fresh ideas to life through Instagram Reels, TikTok, social campaigns, and everything in between.

Here's where things get exciting.

You won't be working alone, brainstorming ideas with no resources, or trying to create everything with a phone and a ring light.

You'll be working alongside a complete in-house creative production studio comprising:

• Professional Cinematographers
• Photographers
• Fashion Stylists
• Style Choreographers
• Product Stylists
• Makeup Artists
• Art Directors
• Creative Directors and Post-Production Teams

From conceptualization and moodboards to professional shoots and final edits, you'll have an entire creative ecosystem to bring your ideas to life.

You bring the ideas. We bring the creative firepower. Together, we create content that stands out.

What You'll Be Doing

• Constantly explore Instagram, TikTok, Pinterest, and other platforms to identify emerging trends, viral formats, and fresh content opportunities.
• Conceptualize catchy, engaging, and culturally relevant content specifically for the US audience.
• Develop creative concepts for Instagram Reels, TikToks, short-form videos, and social media campaigns.
• Turn everyday trends, pop culture moments, relatable situations, and internet conversations into engaging brand content.
• Develop creative hooks, scripts, storylines, references, and detailed shoot briefs.
• Collaborate with our directors, cinematographers, photographers, stylists, and editors to execute your concepts.
• Understand what makes people stop scrolling, watch till the end, share, save, and engage.
• Keep the brand relevant, fresh, and connected to the evolving digital culture in the US.
• Analyse content performance and continuously experiment with new creative approaches.

What We're Looking For

• Someone who practically lives and breathes social media.
• A strong understanding of American pop culture, internet trends, humour, lifestyle, and consumer behaviour.
• Someone who can identify a trend early and creatively adapt it for a luxury jewelry brand.
• Excellent creative thinking, storytelling, and conceptualization skills.
• A strong sense of aesthetics, visual storytelling, and content formats.
• Someone who understands the difference between creating content that simply looks good and content that actually performs.
• The ability to write catchy hooks, scripts, captions, and engaging storylines.
• A proactive individual who constantly comes up with new ideas rather than waiting for instructions.
• Previous experience creating content for lifestyle, fashion, beauty, jewelry, or luxury brands is a plus.

The Kind of Person Who Will Love This Role

Someone who sees a random viral reel and immediately thinks, "We could do something even better with this."

Someone who understands internet culture, has a hundred ideas running through their head, knows what's happening on the other side of the world, and isn't afraid to experiment.

We want someone who is curious, bold, creative, culturally aware, and obsessed with making great content.

Your Creative Playground Awaits.

If you have ideas that deserve more than just a notes app, a creative mind that never switches off, and the ambition to create content that reaches millions, we'd love to meet you.

Let's create something people can't scroll past.