Social Media Executive

Poornam Info Vision; Ernakulam; On-site; INR 350,000 - 650,000; Full time

Job summary

Poornam Info Vision, known as Bobcares, is seeking a Social Media Executive to manage and grow the company's online presence. You will create original text, image and video content, publish posts and respond to followers to uphold a cohesive brand image.

You will stay updated with digital trends, collaborate with marketing teams, and drive engagement and traffic. Strong writing, communication and AI-assisted content skills are valued, with experience in IT/ITeS preferable.

Qualifications

• 4–6 years of proven social media experience.
• Excellent communication, analytical and multitasking skills.
• Proficiency with LinkedIn, Facebook, Instagram, Reddit and YouTube content.
• Ability to respond to social media comments.
• Strong copywriting and content management with AI familiarity.
• Experience with IT/ITeS services, cloud or server tech is a plus.
• Ads marketing experience is a bonus.

Responsibilities

• Research trends and audience preferences.
• Design and implement social media strategy aligned with business goals.
• Set objectives and report on ROI.
• Own, ideate, generate, publish and share engaging content as per suggested frequency.
• Monitor social media pages, comments, messages, reviews and campaigns.
• Collaborate with marketing, sales and customer relations to ensure brand consistency.
• Oversee social media accounts design and update per refresh cycle.
• Sugest and implement new features to develop brand awareness, like promotions and competitions.
• Stay up-to-date with current technologies and trends in social media and design tools.

Skills

Social media experience

Communication skills

Social platforms

Community management

Copywriting

AI content tools

IT/ITeS familiarity

Ads marketing

Job description

SOCIAL MEDIA EXECUTIVE

Job description

Company Profile : Poornam Info Vision provides Outsourced Technical Support services, Server

Management services, and Custom Software Development services to Web Hosting and allied

industries. We are known in the market by our brand name Bobcares.

Job brief:

We are looking for a talented Social Media Executive to administer our social media accounts.

You will be responsible for creating original text, image and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

As a Social media executive, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company's views creatively.

Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities:

• Perform research on current trends and audience preferences
• Benchmark, design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Own, ideate, generate, publish and share engaging content as per suggested frequency

(e.g. original text, photos, videos and news)

• Monitor social media pages, comments, messages, reviews and running social media ad

campaigns and take appropriate actions.

• Collaborate with other marketing team members, sales and customer relations to ensure

brand consistency

• Oversee social media accounts design (e.g. Facebook timeline cover, profile pictures

and blog layout) and update as per refresh cycle.

• Suggest and implement new features to develop brand awareness, like promotions and

competitions

• Stay up-to-date with current technologies and trends in social media, design tools and

applications

Requirements and skills:

• Proven work experience as a Social media executive( 4-6 years)
• Excellent communication, analytical and multitasking skills
• LInkedIn/ Facebook/ Instagram/ Reddit, YouTube Organic Content marketing Skills
• Knowledge and expertise in responding to social media comments
• Excellent copywriting skills and hands on experience in content management and AI

content tools

• Ability to deliver creative content (text, image and video) by creating scripts, visualizing

outcome and suggesting camera angles, shots, creatives etc.

• Experience working with IT and ITeS services, cloud, servers technologies.
• LInkedIn/ Facebook/ Instagram Ads Skills Marketing ( Good to have- not mandatory )