Social Media Executive

Protouch; Ahmedabad District; On-site; INR 450,000 - 650,000; Full time

Job summary

PROTOUCH in Ahmedabad, Gujarat is seeking a proactive Social Media Executive to manage the brand’s digital presence across Instagram, Facebook, YouTube, and other platforms. The role involves planning content calendars, coordinating with designers and copywriters, and maintaining a consistent brand voice and posting schedule.

The ideal candidate has 2–5 years of social media/digital marketing experience, strong written communication, and familiarity with analytics to track performance and

Qualifications

• 2–5 years of experience in social media management or digital marketing.
• Good understanding of Instagram, Facebook, YouTube, and other platforms.
• Knowledge of content calendars, social media scheduling, and audience engagement.
• Strong written communication and caption-writing skills.
• Awareness of current social media trends, reels formats, and digital content practices.
• Familiarity with social media analytics and performance reporting.
• Basic understanding of Canva or similar creative tools is preferred.
• Creative thinking, attention to detail, and strong organizational skills.
• Ability to coordinate with multiple teams and manage deadlines.

Responsibilities

• Manage day-to-day social media activities across Instagram, Facebook, YouTube, and other relevant platforms.
• Plan, schedule, and publish content in line with the brand's social media strategy.
• Maintain a consistent brand voice, visual identity, and posting schedule across platforms.
• Monitor comments, messages, mentions, and audience interactions.
• Develop monthly content calendars based on marketing priorities, campaigns, and product launches.
• Coordinate with designers, video editors, content creators, and copywriters to develop engaging content.
• Create captions, post copy, stories, reels concepts, and other social media content.
• Ensure content aligns with brand guidelines, campaign objectives, and target audiences.
• Stay updated on trending reels, audio, hashtags, formats, and social media developments.
• Identify relevant trends and opportunities to improve content reach and engagement.
• Engage with the online community and respond to comments and messages where required.
• Suggest creative ideas to improve audience interaction, brand visibility, and follower growth.
• Support social media campaigns, product launches, festive promotions, and brand initiatives.
• Coordinate with influencer marketing and performance marketing teams for campaign execution.
• Ensure timely execution of social media activities aligned with the overall marketing calendar.
• Help maintain consistent communication across organic social media channels.
• Track key metrics such as reach, impressions, engagement, follower growth, and video views.
• Use platform insights and analytics tools to evaluate content performance.
• Prepare periodic social media performance reports.
• Identify successful content formats and suggest improvements based on performance data.
• Work closely with the marketing, design, content, and influencer marketing teams.
• Ensure timely delivery and publishing of planned content.
• Maintain records of published content, campaign performance, and upcoming activities.
• Share new ideas and recommendations to continuously improve social media performance.

Skills

Social media management

Content planning

Audience engagement

Caption writing

Communication

Organization

Tools

Canva

Job description

PROTOUCH is India's leading beauty-tech brand, redefining personal care with premium, high-performance, technology-driven devices. From hair care to skincare, we create professional-grade tools designed to deliver a premium, salon-like experience at home.

Guided by innovation and science-backed solutions, PROTOUCH is committed to making beauty routines smarter, safer, and effortlessly elevated.

About the Role

We are looking for a creative and proactive Social Media Executive to manage PROTOUCH's social media presence, create engaging content, and support brand awareness and audience growth across digital platforms.

The ideal candidate should have a good understanding of social media trends, content planning, audience engagement, and brand communication, along with the ability to coordinate with creative and marketing teams to execute effective social media strategies.

Key Responsibilities

Social Media Management

Manage day-to-day social media activities across Instagram, Facebook, YouTube, and other relevant platforms.

Plan, schedule, and publish content in line with the brand's social media strategy.

Maintain a consistent brand voice, visual identity, and posting schedule across platforms.

Monitor comments, messages, mentions, and audience interactions.

Content Planning & Execution

Develop monthly content calendars based on marketing priorities, campaigns, and product launches.

Coordinate with designers, video editors, content creators, and copywriters to develop engaging content.

Create captions, post copy, stories, reels concepts, and other social media content.

Ensure content aligns with brand guidelines, campaign objectives, and target audiences.

Trends & Audience Engagement

Stay updated on trending reels, audio, hashtags, formats, and social media developments.

Identify relevant trends and opportunities to improve content reach and engagement.

Engage with the online community and respond to comments and messages where required.

Suggest creative ideas to improve audience interaction, brand visibility, and follower growth.

Campaigns & Brand Communication

Support social media campaigns, product launches, festive promotions, and brand initiatives.

Coordinate with influencer marketing and performance marketing teams for campaign execution.

Ensure timely execution of social media activities aligned with the overall marketing calendar.

Help maintain consistent communication across organic social media channels.

Analytics & Performance Tracking

Track key metrics such as reach, impressions, engagement, follower growth, and video views.

Use platform insights and analytics tools to evaluate content performance.

Prepare periodic social media performance reports.

Identify successful content formats and suggest improvements based on performance data.

Coordination & Reporting

Work closely with the marketing, design, content, and influencer marketing teams.

Ensure timely delivery and publishing of planned content.

Maintain records of published content, campaign performance, and upcoming activities.

Share new ideas and recommendations to continuously improve social media performance.

What We're Looking For

2–5 years of experience in social media management or digital marketing.

Good understanding of Instagram, Facebook, YouTube, and other social media platforms.

Knowledge of content calendars, social media scheduling, and audience engagement.

Strong written communication and caption-writing skills.

Awareness of current social media trends, reels formats, and digital content practices.

Familiarity with social media analytics and performance reporting.

Basic understanding of Canva or similar creative tools is preferred.

Creative thinking, attention to detail, and strong organizational skills.

Ability to coordinate with multiple teams and manage deadlines.

Experience in D2C, ecommerce, beauty, personal care, lifestyle, or consumer brands is preferred.

Why Join PROTOUCH?

Be part of a fast-growing D2C beauty-tech brand.

Contribute to building and strengthening the brand's digital presence.

Work closely with marketing, creative, and influencer marketing teams.

Opportunity to experiment with new content formats, trends, and creative ideas.

Location: Ahmedabad, Gujarat

Work Mode: On-site

Employment Type: Full-time

Experience: 2–5 years

Industry: D2C / Ecommerce / Beauty-Tech / Personal Care / Consumer Brands