Social Media Marketing Manager

Mudcy; Gurugram District; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Mudcy in Gurugram is seeking a creative Social Media Manager to run end-to-end social campaigns for D2C/e-commerce brands. You will design engaging graphics and videos, collaborate with influencers, and help drive engagement, brand awareness, and sales for US-based partners.

Hybrid work, 2–4 years of relevant experience, and a strong portfolio required. You will plan monthly content calendars, track performance, and ensure consistent brand storytelling across Instagram, TikTok, Facebook, and

Qualifications

• 2–4 years of hands-on social media management experience for D2C or ecommerce brands.
• Experience with US-based brands or influencers is highly preferred.
• Strong graphic design and video editing skills with demonstrated portfolio.
• Ability to create content that drives engagement, brand awareness, and sales.

Responsibilities

• Develop and execute social media strategies across Instagram, TikTok, Facebook, and more.
• Create high-quality graphics, carousels, posts, stories, and campaign creatives.
• Edit short-form videos and influencer content for various platforms.
• Plan monthly content calendars, ensure consistent posting and brand voice.
• Research trends and competitor activity to inform content.
• Coordinate with influencers for briefs, deliverables, and campaigns.
• Support product launches and seasonal campaigns with social content.
• Track performance and optimize content based on analytics.

Skills

Social media strategy

Content planning

Copywriting

Visual storytelling

Influencer collaborations

Tools

Canva

Photoshop

Illustrator

CapCut

Premiere Pro

Job description

We’re looking for a creative and results-driven Social Media Manager who can manage social media accounts end-to-end, create engaging content, and bring brands to life through compelling graphics, videos, and influencer collaborations.

The ideal candidate has experience working with US-based e-commerce brands or influencers and understands how to create content that drives engagement, brand awareness, and sales.

Location: Gurugram / Hybrid

Experience: 2–4 Years

Industry: D2C / E-commerce

Key Responsibilities

• Develop and execute social media strategies across Instagram, TikTok, Facebook, and other relevant platforms.
• Design high-quality graphics, carousels, social media posts, stories, and campaign creatives.
• Edit short-form videos, Reels, TikToks, UGC content, and influencer videos.
• Plan and manage monthly content calendars, ensuring consistent posting and brand communication.
• Research trends, viral content formats, memes, and competitor activities relevant to the target audience.
• Coordinate with influencers and creators for content collaborations, briefs, deliverables, and publishing schedules.
• Work with marketing and e-commerce teams to support product launches, promotions, and seasonal campaigns.
• Track social media performance, analyze engagement metrics, and optimize content accordingly.
• Maintain brand consistency across all social media channels.

Required Skills & Experience

• 2–4 years of experience in social media management, preferably with D2C or e-commerce brands.
• Prior experience working with US-based e-commerce brands or influencers is strongly preferred.
• Strong graphic design skills using tools such as Canva, Photoshop, or Illustrator.
• Video editing proficiency using CapCut, Premiere Pro, or similar tools.
• Good understanding of Instagram Reels, TikTok, UGC, influencer marketing, and social media trends.
• Strong creative thinking, copywriting, and visual storytelling skills.
• Ability to independently manage content planning, creation, publishing, and reporting.
• A portfolio showcasing graphics, edited videos, and social media campaigns is required.