Social Media Manager

Imigo Prime Products Llp; Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Imigo Prime Products Llp is seeking a Senior Social Media Strategist with 3–5 years of hands‑on experience in digital marketing. You will own end‑to‑end social media execution, including content creation, campaign management, publishing, and performance optimization across platforms.

The role requires strong planning, analytics, and ability to manage multiple client accounts with high‑volume deliverables. This is a full‑time, on‑site position based in Delhi, India.

Qualifications

• Bachelor's degree in any discipline.
• 3–5 years of hands‑on Social Media Marketing/Digital Marketing experience.
• Strong knowledge of social media platforms, algorithms, and publishing best practices.
• Experience with paid and organic social campaigns and analytics.

Responsibilities

• Lead end‑to‑end social media strategies and execution across multiple platforms.
• Own content calendars and coordinate with designers, writers, and editors.
• Oversee content creation quality, captions, creatives, hashtags and links.
• Manage scheduling and publishing workflows with optimization and A/B testing.
• Plan and optimize paid and organic campaigns based on performance trends.
• Track reach, engagement, CTR, conversions, and audience growth.
• Monitor trends, competitors and platform updates for growth opportunities.
• Engage communities and ensure timely responses across platforms.
• Act as technical point of contact for platform management and tools.

Skills

Content calendars

Creative briefing

Copy optimization

A/B testing

Campaign management

Analytics

Client management

Portfolio evidence

Instant joiners

Education

Bachelor's degree

Tools

Ad managers

Scheduling tools

CRM/analytics dashboards

Job description

Senior Social Media Strategist

Role Overview

We are looking for a Senior Social Media Strategist with 35 years of hands‑on experience in digital marketing and social media management. The ideal candidate will own the end‑to‑end execution of social media strategies, including content creation, campaign management, publishing, community engagement, and performance optimization across multiple platforms.

Key Responsibilities

• Manage end‑to‑end content calendars for multiple clients across LinkedIn, Instagram, Facebook, X, YouTube, Pinterest, and other platforms.
• Translate social media strategies into clear and actionable creative briefs for designers, writers, and video editors.
• Oversee content creation and ensure captions, creatives, hashtags, links, and brand guidelines meet quality standards before publishing.
• Manage scheduling and publishing workflows, including platform‑specific optimization and A/B testing of content hooks and copy.
• Execute and optimize paid and organic social media campaigns based on performance trends.
• Track and analyze metrics such as reach, engagement, CTR, conversions, and audience growth, and implement tactical improvements.
• Monitor competitors, social media trends, algorithm updates, and emerging platform features to identify growth opportunities.
• Manage community engagement and ensure timely responses across social media platforms.
• Act as the technical point of contact for social media platform management, campaign setup, scheduling tools, and troubleshooting.
• Manage multiple client accounts and deliverables simultaneously while maintaining quality and meeting deadlines.

Requirements

• Bachelor's degree in any discipline.
• 3–5 years of hands‑on experience in Social Media Marketing/Digital Marketing.
• Strong understanding of social media platforms, algorithms, content formats, and publishing best practices.
• Experience with paid and organic social media campaigns and social media analytics.
• Strong content planning, creative briefing, copy optimization, and quality‑control skills.
• Ability to independently work with ad managers, scheduling tools, CRM/analytics dashboards, and other digital marketing platforms.
• Strong analytical, communication, organizational, and problem‑solving skills.
• Ability to manage multiple clients and high‑volume deliverables with minimal supervision.
• A portfolio demonstrating social media execution and measurable performance results is preferred.
• Immediate joiners preferred.
• This is a full‑time, on‑site position.