Social Media / Content Marketing Manager | Immediate | Chennai

Gadgetshieldz; Chennai; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Dynamic work environment

Career growth opportunities

Exposure to mobile tech

Job summary

Gadgetshieldz is seeking a creative Social Media Manager to build and grow our presence across social platforms. You will craft content strategies, manage short-form video campaigns, and collaborate with creators to drive brand awareness and sales.

You should be fluent in crafting hooks, captions, and scripts, with a strong sense for trends and audience growth. This role offers a dynamic team, exposure to mobile tech, and opportunities for growth.

Qualifications

• Proven experience in social media management or content marketing; D2C, ecommerce, technology, or lifestyle experience is a plus.

Responsibilities

• Develop content strategies and calendars to increase brand awareness, engagement, audience growth, website traffic, and sales.
• Identify relevant trends and create fresh, engaging content around products, launches, campaigns, and emerging technology.
• Plan Reels, YouTube Shorts, scripts, concepts, hooks, and creative briefs with in-house design, photography, and video editing teams.
• Engage with audiences, build online communities, and coordinate influencer collaborations, creator campaigns, and user-generated content (UGC).
• Execute promotional campaigns and collaborate with the marketing team to drive website traffic, conversions, and sales.
• Track performance metrics, monitor competitors and platform trends, and optimize content strategies using data-driven insights.

Skills

Social media management

Content marketing

Influencer marketing

UGC

Video storytelling

Job description

We are looking for a creative, trend-aware, and results-driven Social Media Manager to build and grow Gadgetshieldz's presence across social media platforms. You will be responsible for developing content strategies, identifying emerging trends, driving audience engagement, and turning social media attention into brand awareness and sales.

From Instagram Reels and YouTube Shorts to creator collaborations and product-focused campaigns, you will play a key role in shaping how our brand connects with customers online. We are looking for someone who understands what makes people stop scrolling, engage with content, follow a brand, and ultimately make a purchase.

Principal Responsibilities:

• 1. Social Media Strategy & Growth: Develop content strategies and calendars to increase brand awareness, engagement, audience growth, website traffic, and sales.
• 2. Content Planning & Trends: Identify relevant trends and create fresh, engaging content around products, launches, campaigns, and emerging technology.
• 3. Short-Form Video & Creative Direction: Plan Reels, YouTube Shorts, scripts, concepts, hooks, and creative briefs while coordinating with in-house design, photography, and video editing teams.
• 4. Community & Influencer Management: Engage with audiences, build online communities, and coordinate influencer collaborations, creator campaigns, and user-generated content (UGC).
• 5. Campaigns & Social Commerce: Execute promotional campaigns and collaborate with the marketing team to drive website traffic, conversions, and sales.
• 6. Analytics & Optimization: Track performance metrics, monitor competitors and platform trends, and optimize content strategies using data-driven insights.

Desired Candidate Profile:

• Proven experience in social media management or content marketing; D2C, ecommerce, technology, or lifestyle experience is a plus.
• Strong understanding of Instagram, YouTube, Facebook, platform growth, and emerging social media trends.
• Creative mindset with skills in content ideation, short-form videos, storytelling, hooks, captions, and scripts.
• Knowledge of influencer marketing, UGC, social media campaigns, and organic audience growth.
• Strong communication and organizational skills.
• Interest in smartphones, gaming, gadgets and technology in general will be plus.
• Candidates willing to appear on camera and participate in creating brand Reels and promotional videos will have an added advantage.

Why work with us:

• Competitive salary.
• A dynamic and collaborative work environment.
• Opportunities for career growth and professional development.
• Exposure to exciting projects and campaigns in the Social Media space.
• Get surrounded with the latest and greatest in Mobile tech.

Location:

Poonamallee High Road, Purasawalkam. Near Egmore Suburban and Metro Station.

Google Map Location:

https://goo.gl/maps/pAFQLEtsjdwjP3fe7