Social Media Executive

WELTEC Institute; Vadodara; On-site; INR 167,000 - 335,000; Full time

Job summary

WELTEC Institute seeks a Social Media Executive to craft engaging reels and short videos, manage our social media pages, and drive a consistent online presence. You will independently plan, shoot, and edit content on a smartphone using simple tools, while writing catchy hooks and captions that resonate with our audience.

You will stay on trend with reels, formats, and memes, identify opportunities to adapt them to our brand, and measure engagement to boost reach and visibility across platforms.

Qualifications

• 0–2 years of experience in social media management, content creation, or a similar role.
• Good understanding of Instagram Reels and other short-form video content.
• Ability to independently shoot and edit videos using a smartphone and simple editing applications.
• Strong creative thinking and the ability to come up with fresh, relatable, and engaging content ideas.
• Ability to write catchy hooks, dialogues, short scripts, captions, and social media copy.
• Awareness of current social media trends, viral content formats, and audience preferences.
• Basic understanding of social media page management, posting schedules, hashtags, and engagement metrics.
• A proactive attitude, good communication skills, and willingness to experiment with new ideas.
• Ability to work independently, take initiative, and complete content creation tasks from concept to publication.
• A portfolio, personal Instagram page, reels, or sample videos demonstrating creativity will be an advantage.

Responsibilities

• Content Creation: Develop creative ideas for reels, short videos, product showcases, behind-the-scenes content, and promotional posts.
• Video Shooting: Shoot videos using a smartphone or basic recording equipment for social media.
• Video Editing: Edit videos using built-in editing features or simple mobile apps, with music, captions, text, transitions, and effects.
• Script and Dialogue Writing: Develop hooks, dialogues, short scripts, and captions for videos.
• Social Media Trends: Stay updated with trending reels, audio, memes, challenges, formats, and styles.
• Social Media Management: Manage the company's social media pages, including planning, uploading, scheduling, captions, hashtags, and posting.
• Content Strategy: Suggest new content ideas based on products, audience, brand identity, and engagement opportunities.
• Creative Execution: Own the content creation process from idea to publishing.
• Audience Engagement: Monitor comments, reach, views, and engagement; suggest improvements.
• Brand Visibility: Maintain a consistent online presence to grow brand awareness.

Skills

Content Creation

Video Editing

Instagram Reels

Social Media Management

Copywriting

Trend Analysis

Job description

We are looking for a creative, energetic, and social-media-savvy Social Media Executive who understands what makes content engaging and shareable. The ideal candidate should be someone who stays updated with the latest social media trends, comes up with fresh content ideas, and can independently plan, shoot, and edit videos for the company's social media platforms. This role is best suited for someone who enjoys creating reels, experimenting with new content formats, writing engaging dialogues and scripts, and bringing ideas to life using a smartphone and simple editing applications. The candidate will also be responsible for managing the company's social media pages and maintaining a consistent online presence.

Key Responsibilities

• Content Creation: Develop creative and engaging ideas for reels, short videos, product showcases, behind-the-scenes content, and promotional posts.
• Video Shooting: Shoot videos using a smartphone or basic recording equipment, ensuring the content is suitable for social media.
• Video Editing: Edit videos using Instagram's built-in editing features or simple mobile editing applications, including adding music, captions, text, transitions, and effects.
• Script and Dialogue Writing: Develop catchy hooks, dialogues, short scripts, and captions that make videos interesting and engaging.
• Social Media Trends: Stay updated with trending reels, audio, memes, challenges, formats, and content styles, and identify opportunities to adapt relevant trends for the company.
• Social Media Management: Manage the company's social media pages, including content planning, uploading, scheduling, captions, hashtags, and regular posting.
• Content Strategy: Suggest new content ideas and formats based on the company's products, audience, brand identity, and engagement opportunities.
• Creative Execution: Independently take ownership of the content creation process, from generating ideas to shooting, editing, and publishing the final content.
• Audience Engagement: Monitor comments, messages, reach, views, and engagement, and suggest ways to improve social media performance.
• Brand Visibility: Maintain an active and consistent online presence that helps increase brand awareness and audience engagement.

Requirements

• 0–2 years of experience in social media management, content creation, or a similar role. Freshers with strong creative skills and a good portfolio may also apply.
• Good understanding of Instagram Reels and other short-form video content.
• Ability to independently shoot and edit videos using a smartphone and simple editing applications.
• Strong creative thinking and the ability to come up with fresh, relatable, and engaging content ideas.
• Ability to write catchy hooks, dialogues, short scripts, captions, and social media copy.
• Awareness of current social media trends, viral content formats, and audience preferences.
• Basic understanding of social media page management, posting schedules, hashtags, and engagement metrics.
• A proactive attitude, good communication skills, and willingness to experiment with new ideas.
• Ability to work independently, take initiative, and complete content creation tasks from concept to publication.
• A portfolio, personal Instagram page, reels, or sample videos demonstrating creativity will be an advantage.

What We Are Looking For

We are looking for someone who:

• Thinks creatively and understands what people enjoy watching on social media.
• Is naturally active on social media and regularly discovers new trends and content formats.
• Can turn a simple idea into an engaging reel or short video.
• Is comfortable being hands-on with shooting, editing, scripting, and publishing content.
• Does not need advanced professional equipment or complex editing software to create good content.
• Can work independently, suggest ideas proactively, and take ownership of the company's social media presence.
• Is enthusiastic, adaptable, digitally aware, and eager to experiment with new content styles.

Role Focus

The primary focus of this role is social media content creation and page management. The candidate will be expected to generate ideas, write scripts and dialogues, shoot videos, edit them using simple tools, and publish engaging content consistently.

We value creativity, trend awareness, execution, and initiative more than advanced technical editing skills or experience with professional video production software.

Skills: dialogues,content creation,management,media trends,editing,captions,instagram,skills,social media,video