Social Media Content Executive

Weekday (YC W21); Chennai; On-site; INR 300,000 - 420,000; Full time

Job summary

Weekday (YC W21) in Chennai, India, is seeking an entry-level Social Media Content Executive for a wellness and fitness coaching brand with over 15 years of experience and a 60+ team.

You will turn ideas into engaging short-form videos, reels, carousels, and stories, ensuring content educates, entertains, and inspires action. You will collaborate with trainers and the Social Media Manager to plan, shoot, edit, and deliver compelling content on schedule.

Qualifications

• Proficient in Adobe Premiere Pro and Canva.
• Portfolio showing short-form videos and social edits.
• Strong writing and storytelling abilities.
• Excellent verbal and written communication.
• Understanding of hooks, pacing, and audience retention.
• Willingness to collaborate and take feedback.

Responsibilities

• Brainstorm creative social media ideas with the Social Media Manager.
• Research fitness trends and audience interests to shape content.
• Develop scripts, storyboards, and content concepts for formats.
• Coordinate with trainers and teams to gather footage.
• Plan shoots, locations, participants, and logistics.
• Edit videos with Premiere Pro and Canva, adding captions and music.
• Ensure content aligns with brand voice and deadlines.

Skills

Adobe Premiere Pro

Canva

Portfolio development

Script writing

Communication

Video hooks & pacing

Reels / short-form formats

Smartphone videography

InShot

Attention to detail

Tools

InShot

Job description

This role is for one of our clients. Industry: Wellness and Fitness Services. Seniority level: Entry level. Min Experience: 0+ years. Location: Chennai, Tamil Nadu, India. JobType: full-time. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. We are looking for a creative and detail-oriented Social Media Content Executive who can turn ideas into engaging social media content that educates, entertains, and inspires audiences to take action. The organization is a fitness coaching company built around strength training and helping people lead stronger, healthier lives. With over 15 years of experience, a team of 60+ professionals, and members ranging from 35 to 80 years old, the company believes that strength training can expand what people are capable of achieving in life. Social media plays a crucial role in introducing the brand to new audiences, showcasing its impact, and building meaningful connections with current and prospective members.

Requirements

• Content Ideation and Planning
• Brainstorm creative social media content ideas in collaboration with the Social Media Manager
• Research fitness trends, audience interests, relevant topics, and emerging content formats
• Develop scripts, storyboards, and content concepts for short-form videos, Instagram Reels, carousels, static posts, and stories
• Ensure content aligns with the brand's voice, objectives, and audience expectations
• Bring fresh ideas and creative perspectives to the content planning process
• Information Gathering and Coordination
• Gather insights, stories, and inputs from trainers, team members, and other relevant stakeholders
• Identify real-life member experiences, fitness journeys, and success stories that can be translated into engaging content
• Coordinate with internal teams to collect accurate information and relevant footage
• Follow up with stakeholders to ensure content requirements are met within deadlines
• Shoot Planning and Execution
• Coordinate shoot schedules, locations, participants, and logistics to ensure smooth execution
• Assist the Social Media Manager with shoot preparation, setup, and filming
• Capture video footage on a smartphone, ensuring appropriate framing, lighting, angles, and composition
• Ensure all required footage is captured for the planned edit
• Organize and review raw footage to streamline the editing process
• Video Editing and Graphic Design
• Take ownership of editing and designing social media content from concept to final delivery
• Select the most effective clips and structure videos to capture attention from the opening seconds
• Edit short-form videos with a strong understanding of hooks, pacing, audience retention, and storytelling
• Select suitable music, trending audio, transitions, captions, and on-screen text based on the content's purpose
• Design engaging carousels, static posts, and Instagram Stories that encourage audiences to pause, read, share, and interact
• Use Adobe Premiere Pro and Canva to produce high-quality content consistent with brand guidelines
• Use faster editing tools when necessary to meet tight turnaround times without compromising quality
• Incorporate feedback and refine content to improve its effectiveness and overall presentation
• Content Quality and Delivery
• Ensure all content is accurate, visually appealing, engaging, and aligned with the brand's communication style
• Manage multiple content deliverables while maintaining consistency and meeting deadlines
• Stay updated on social media trends, editing techniques, and platform-specific best practices
• Work collaboratively with the Social Media Manager to improve content quality and performance
• Contribute to the evolution of the brand's social media strategy as responsibilities grow

Required Skills And Qualifications

• Strong working knowledge of Adobe Premiere Pro and Canva
• A portfolio showcasing short-form videos, social media edits, and graphic designs. Academic projects, personal pages, freelance work, and client projects are all acceptable
• Strong writing skills, including the ability to develop engaging scripts, captions, and content concepts
• Good verbal and written communication skills
• Understanding of video hooks, pacing, storytelling, sound selection, and audience retention
• Ability to create engaging Instagram Reels, carousels, static posts, and Stories
• Comfort with smartphone photography and videography, including framing and capturing usable footage
• Familiarity with quick-turnaround editing tools such as InShot or similar applications
• Strong attention to detail, creativity, and visual judgment
• Reliability in meeting deadlines, coordinating with others, and following through on commitments
• Willingness to collaborate, learn, experiment, and incorporate constructive feedback

Good-to-Have Skills

• Experience creating content for Instagram and other social media platforms
• Familiarity with Instagram Reels trends, trending audio, and short-form video formats
• Experience in fitness, wellness, lifestyle, or health-related content creation
• Understanding of social media engagement metrics and content performance
• Experience with additional video editing, animation, or graphic design tools
• Ability to identify compelling human-interest stories and turn them into relatable content

What Success Looks Like

Success in this role means creating social media content that goes beyond simply filling a posting calendar. Your work should educate audiences, make them laugh, help them feel represented, and inspire them to make positive changes in their lives.

You will have the opportunity to contribute creatively at every stage of the content process, develop your editing and design expertise, and gradually take on greater responsibility for the initiatives that drive social media growth.