Assistant Manager - Digital Marketing

PaperTrue Pte. Ltd.; Maharashtra; Hybrid; INR 700,000 - 1,000,000; Full time

Job summary

PaperTrue Pte. Ltd. in Pune seeks an Assistant Manager - Digital Marketing to lead content strategy and craft engaging Reels-focused campaigns. You will own content across social, blogs, websites, and email, while driving leads and revenue.

The role emphasizes short-form video, ad copy, WhatsApp messaging, blogs, and landing-page content, with a hybrid work setup in Pune. 4–5 years of relevant experience is required.

Qualifications

• 4–5 years of experience in content marketing, social media marketing, digital marketing, copywriting, or a related role.
• Strong content writing, copywriting, storytelling, and communication skills.
• Proven experience creating content for social media, particularly Reels and short-form video.

Responsibilities

• Develop and own the content strategy across social media, WhatsApp, blogs, website, email, paid campaigns, and other relevant channels.
• Create high-performing social media content, with a strong focus on Instagram and Facebook Reels, short-form videos, carousels, and posts.
• Research and develop content ideas based on audience behaviour, industry trends, competitor activity, business goals, and changing social media algorithms.
• Write scripts for Reels and short-form videos with strong hooks, storytelling, clear messaging, and effective CTAs.
• Write compelling ad copy for Meta, Google, YouTube, and other paid campaigns.
• Create WhatsApp marketing content including nurture campaigns, reminders, offers, promotional messages, and conversion-focused communication.
• Write blogs, website content, landing-page copy, emails, and other marketing communication when required.
• Build and maintain a consistent brand voice, tone, messaging style, and content identity across platforms and campaigns.

Skills

Social media

Copywriting

Video scripting

Content strategy

Instagram Reels

Brand voice

Job description

Job Title: Assistant Manager - Digital Marketing

Job Type: Full Time (Hybrid)

Location: Aundh, Pune

Work Experience: 4-5 years

We are looking for a creative, proactive, and results-driven Assistant Manager (Digital Marketing) with 4–5 years of relevant experience who can turn business objectives into content that captures attention, strengthens the brand, builds engagement, and drives measurable results.

This is a hands-on role with a strong focus on social media Reels and short-form video, along with ad copy, WhatsApp communication, blogs, website content, and other marketing assets.

We are looking for someone who can do more than execute briefs. You should be able to develop content strategy, take ownership of the brand voice, identify opportunities, experiment with new ideas, and use content to contribute to leads and revenue.

What You’ll Do

• Develop and own the content strategy across social media, WhatsApp, blogs, website, email, paid campaigns, and other relevant channels.
• Create high-performing social media content, with a strong focus on Instagram and Facebook Reels, short-form videos, carousels, and posts.
• Research and develop content ideas based on audience behaviour, industry trends, competitor activity, business goals, and changing social media algorithms.
• Write scripts for Reels and short-form videos with strong hooks, storytelling, clear messaging, and effective CTAs.
• Write compelling ad copy for Meta, Google, YouTube, and other paid campaigns.
• Create WhatsApp marketing content including nurture campaigns, reminders, offers, promotional messages, and conversion-focused communication.
• Write blogs, website content, landing-page copy, emails, and other marketing communication when required.
• Build and maintain a consistent brand voice, tone, messaging style, and content identity across platforms and campaigns.
• Ensure content remains aligned with the overall brand positioning while adapting communication appropriately for different platforms and audience segments.
• Repurpose strong ideas and long-form content into multiple platform-specific assets instead of treating every piece of content as a standalone activity.
• Own and maintain the content calendar, ensuring campaigns and content are planned, coordinated, and delivered consistently.
• Drive lead generation and revenue conversion through social media, identifying ways to move audiences from content consumption to enquiries, registrations, leads, and paid customers.
• Work closely with the marketing and performance teams to improve the journey from content → engagement → lead → conversion.
• Track performance using metrics such as reach, engagement, retention, watch time, CTR, leads, conversion rate, and revenue contribution.
• Use performance insights to identify what is working and continuously improve creative direction, messaging, formats, and CTAs.
• Experiment with new formats, hooks, trends, campaigns, and creative approaches rather than simply repeating existing content.
• Use AI tools effectively for research, ideation, scripting, copy variations, content repurposing, analysis, and productivity.
• Work closely with marketing, design, trainers, performance marketing, and other stakeholders to turn business priorities into effective campaigns and content.

What We’re Looking For

• 4–5 years of experience in content marketing, social media marketing, digital marketing, copywriting, or a related role.
• Strong content writing, copywriting, storytelling, and communication skills.
• Proven experience creating content for social media, particularly Reels and short-form video.
• Ability to develop a content strategy rather than only execute assigned content.
• Experience maintaining a consistent brand voice and communication style across multiple channels.
• Ability to write strong hooks, Reel scripts, captions, headlines, CTAs, WhatsApp messages, and advertising copy.
• Strong understanding of how content can contribute to lead generation, conversions, and revenue.
• A creative mindset combined with the ability to analyse performance and make data-informed decisions.
• Up-to-date knowledge of Instagram, Facebook, YouTube, LinkedIn, and changing platform algorithms and content trends.
• Strong familiarity with AI tools such as ChatGPT and other AI-powered marketing and content platforms.
• A proactive mindset with the ability to identify opportunities, take ownership, and drive initiatives independently.
• A positive and solution-oriented attitude with the ability to work effectively in a fast-moving environment.
• Strong organisational skills and the ability to manage multiple campaigns, content pieces, and deadlines simultaneously.
• A results-oriented mindset focused on business impact rather than content volume alone.

Good to Have

• Experience with performance marketing, particularly Meta Ads and/or Google Ads.
• Understanding of SEO, keyword research, and search-optimised content.
• Experience analysing paid and organic campaign performance.
• Experience working in EdTech, education, training, career development, or online learning.
• EdTech experience is preferred but not mandatory. Strong content judgement, creativity, ownership, and demonstrated results will carry more weight.

Portfolio Requirement

• Social media campaigns and Reels
• Reel/video scripts
• Brand or content strategy work
• Blogs or long-form content

Examples Mentioned Below Can Also Be Added (optional)

• Ad copy or paid campaign creatives
• WhatsApp/email campaigns
• Examples demonstrating measurable engagement, lead-generation, or conversion results

The Kind of Person Who Will Do Well in This Role

We're looking for someone who sees a trending format and immediately thinks, 'How can we make this relevant to our audience and business?'

Someone who doesn't just create a Reel and move to the next task, but checks whether people watched it, engaged with it, clicked, enquired, registered, or eventually converted.

Someone who understands that branding is not just about colours and design; it is also about maintaining a recognisable voice, perspective, message, and experience every time the audience interacts with the brand.

Someone who can comfortably move between a 15-second Reel hook, a WhatsApp conversion message, an ad headline, a content strategy, and a long-form blog.

Most importantly, we want someone who takes charge, stays curious, keeps learning, experiments constantly, and works towards meaningful business results.

About Us

We are an emerging EdTech company focused on making AI accessible and practical for everyone. Through hands-on, industry-focused courses, we aim to empower students, professionals, freelancers, and businesses with real-world AI skills to boost productivity, accelerate growth, and thrive in an AI-driven world.

Skills: social media,instagram,meta ads,content writing,google ads