Social Media Content Creator

Cosmos Sports; Kozhikode district; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Cosmos Sports seeks a seasoned Content Marketing specialist to lead content strategy, calendar management, and multi-channel content creation. You will craft messaging for social, web, email, and campaigns, collaborate with designers, and drive influencer partnerships and SEO performance.

With 3–5 years in Content Marketing or Digital Marketing, you will own briefs, ensure brand consistency, and optimize ROI across campaigns and channels.

Qualifications

• Excellent writing, editing, and storytelling skills.
• Experience in Graphic creating and editing tools.
• Strong understanding of content marketing, SEO, and social media platforms.
• Experience with AI content tools.
• Familiarity with CMS platforms (WordPress, Shopify) and analytics tools is an advantage.
• Basic understanding of paid digital marketing and content performance metrics.
• 3–5 years of experience in Content Marketing, Content Strategy, Copywriting, or Digital Marketing.

Responsibilities

• Develop and execute the overall content strategy aligned with business and marketing objectives.
• Own and manage the monthly content calendar across all marketing channels.
• Identify content opportunities around campaigns, product launches, customer insights, seasonal events, and business priorities.
• Ensure a consistent brand voice across all customer touchpoints.
• Create compelling content for social media, websites, landing pages, blogs, email campaigns, product pages, ad copies, WhatsApp campaigns, case studies, and sales collateral.
• Write campaign messaging, CTAs, and storytelling content that drives engagement and conversions.
• Prepare creative briefs and collaborate with designers, videographers, and internal stakeholders to deliver high-quality content.
• Develop concepts, scripts, and storyboards for reels, short-form videos, and brand campaigns.
• Create content supporting paid campaigns across Meta, Google, YouTube, and other digital platforms.
• Support product launches, events, promotions, and integrated marketing campaigns with impactful content.
• Identify, evaluate, and onboard influencers aligned with the brand and campaign objectives.
• Coordinate end-to-end influencer campaigns, including outreach, briefs, content approvals, timelines, and deliverables.
• Build and maintain strong relationships with influencers, creators, and agencies.
• Track campaign performance and optimize future collaborations based on insights and ROI.
• Optimize website and blog content for SEO and search intent.
• Monitor content performance using analytics tools and recommend improvements.
• Analyse engagement, website traffic, conversions, and content effectiveness.
• Stay updated on digital trends, competitor activities, and emerging content formats.
• Ensure consistency in brand messaging, tone of voice, and visual storytelling.
• Maintain high-quality content standards across all marketing channels.
• Act as the custodian of the company's brand identity in all communications.

Skills

Writing & storytelling

Content marketing & SEO

AI content tools

Brand voice & content strategy

Paid digital marketing basics

Tools

WordPress

Shopify

Graphic design tools

Analytics tools

AI content tools

Job description

• Develop and execute the overall content strategy aligned with business and marketing objectives.
• Own and manage the monthly content calendar across all marketing channels.
• Identify content opportunities around campaigns, product launches, customer insights, seasonal events, and business priorities.
• Ensure a consistent brand voice across all customer touchpoints.

Content Creation

• Create compelling content for social media, websites, landing pages, blogs, email campaigns, product pages, ad copies, WhatsApp campaigns, case studies, and sales collateral.
• Write campaign messaging, CTAs, and storytelling content that drives engagement and conversions.
• Prepare creative briefs and collaborate with designers, videographers, and internal stakeholders to deliver high-quality content.

Video & Campaign Content

• Develop concepts, scripts, and storyboards for reels, short-form videos, and brand campaigns.
• Create content supporting paid campaigns across Meta, Google, YouTube, and other digital platforms.
• Support product launches, events, promotions, and integrated marketing campaigns with impactful content.

Influencer Marketing

• Identify, evaluate, and onboard influencers aligned with the brand and campaign objectives.
• Coordinate end-to-end influencer campaigns, including outreach, briefs, content approvals, timelines, and deliverables.
• Build and maintain strong relationships with influencers, creators, and agencies.
• Track campaign performance and optimize future collaborations based on insights and ROI.

SEO & Analytics

• Optimize website and blog content for SEO and search intent.
• Monitor content performance using analytics tools and recommend improvements.
• Analyse engagement, website traffic, conversions, and content effectiveness.
• Stay updated on digital trends, competitor activities, and emerging content formats.

Brand Management

• Ensure consistency in brand messaging, tone of voice, and visual storytelling.
• Maintain high-quality content standards across all marketing channels.
• Act as the custodian of the company's brand identity in all communications.

Experience

• 3–5 years of experience in Content Marketing, Content Strategy, Copywriting, or Digital Marketing.

Technical Skills

• Excellent writing, editing, and storytelling skills.
• Experience in Graphic creating and editing tools.
• Strong understanding of content marketing, SEO, and social media platforms.
• Experience with AI content tools.
• Familiarity with CMS platforms (WordPress, Shopify) and analytics tools is an advantage.
• Basic understanding of paid digital marketing and content performance metrics.