Content Writer

XBP Global; Pune District; On-site; INR 300,000 - 500,000; Full time

Job summary

A digital marketing firm is seeking a content writer in Pune, India. The role involves planning and creating engaging content for blogs, email campaigns, and social media. Ideal candidates should have 2–4 years of experience in content writing with a strong emphasis on digital marketing. Familiarity with content marketing tools is essential. This position offers opportunities for collaboration in a dynamic marketing environment.

Qualifications

• 2–4 years of hands-on experience in content writing for digital marketing campaigns.
• Demonstrated ability to create performance-driven content.
• Experience collaborating across marketing, design, and web development.

Responsibilities

• Plan and create high-performing content for various digital formats.
• Write persuasive ad copy for platforms like Google Ads and LinkedIn.
• Analyze market trends to inform content strategies.

Skills

Content writing experience

Digital marketing expertise

Expertise in multiple digital formats

Strong language and grammar skills

Understanding of digital channels

Tools

Google Analytics

Meta Ads Manager

Mailchimp

HubSpot

WordPress

Job description

Responsibilities

• Plan and create high-performing content for blogs, landing pages, email campaigns, website copy, and digital guides.
• Write persuasive and conversion-focused ad copy for platforms like Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn, and YouTube.
• Craft engaging email marketing content for lead nurturing, product promotions, and customer engagement campaigns.
• Develop compelling social media content tailored for platforms like Instagram, Facebook, LinkedIn, and YouTube.
• Collaborate closely with marketing strategists, designers, and developers to ensure content aligns with campaign goals and brand voice.
• Support content planning and execution across the full digital funnel, from awareness to conversion.
• Analyze market trends and competitor messaging to inform content strategies and improve campaign performance.
• Ensure consistency, quality, and tone across all content formats and distribution channels.
• Edit and proofread all content to ensure clarity, accuracy, and engagement.

Requirements & Qualifications

• 2–4 years of hands‑on experience in content writing with a strong focus on digital marketing campaigns.
• Expertise in writing for multiple digital formats: emails, paid ads, landing pages, blogs, and social media.
• Demonstrated ability to create performance-driven content that supports both organic and paid marketing initiatives.
• Strong understanding of digital channels including email marketing, PPC, and social platforms.
• Familiarity with content marketing tools (e.g., Google Analytics, Meta Ads Manager, Mailchimp, HubSpot).
• Excellent command of language, grammar, and storytelling for both long‑form and short‑form content.
• Experience collaborating across functions—marketing, design, web development—to deliver integrated campaigns.
• Ability to adapt writing style to various tones, audiences, and formats.
• Basic knowledge of CMS platforms like WordPress is a plus.