Content Manager

Vetic; Gurugram District; On-site; INR 650,000 - 950,000; Full time

Job summary

Vetic is seeking an experienced Content Marketing professional to lead strategy, calendar management, and content creation across websites, blogs, social channels, and campaigns. You will ensure consistent brand voice while driving engagement and organic growth.

The role requires strong writing/editing skills, SEO expertise, and hands-on CMS experience, with collaboration across Product, Marketing, Design, CRM, and Performance Marketing teams.

Qualifications

• Minimum 4 years of experience in Content Marketing, Content Strategy, or Content Management.
• Proven experience in developing and managing content across multiple digital platforms.
• Experience working with B2C, D2C, Healthcare, Consumer, or Startup brands is preferred.
• Demonstrated ability to build content strategies that drive engagement and business growth.
• Exceptional writing, editing, and storytelling skills.
• Strong understanding of SEO principles and content optimization.
• Hands-on experience with CMS platforms such as WordPress or similar.
• Familiarity with Google Analytics, Google Search Console, and SEO tools like SEMrush or Ahrefs.
• Experience managing content calendars and cross-functional stakeholders.
• Strong analytical, organizational, and project management skills.
• Basic understanding of social media marketing, email marketing, and performance marketing.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with brand, marketing, and business objectives.
• Own and manage the content calendar across digital platforms, ensuring timely execution.
• Identify content opportunities based on customer insights, business priorities, and industry trends.
• Create, edit, and publish high-quality content across websites, blogs, social media, email campaigns, app notifications, and other marketing channels.
• Ensure consistency in brand voice, tone, and messaging across all customer touchpoints.
• Collaborate with designers, videographers, and external agencies to produce engaging multimedia content.
• Proofread and review all content to maintain editorial quality and brand standards.
• Develop SEO-driven content strategies to improve organic visibility and website traffic.
• Conduct keyword research and optimize content for search engines.
• Track content performance using analytics tools and implement improvements based on insights.
• Support performance marketing initiatives with compelling landing pages, ad copies, and campaign messaging.
• Partner with Product, Marketing, Design, CRM, and Performance Marketing teams to execute integrated campaigns.
• Build content that educates, engages, and converts pet parents across the customer journey.
• Stay updated with the latest content marketing trends, AI tools, and digital best practices.

Skills

Content strategy

Writing

Editing

Storytelling

SEO

CMS usage

Analytics

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/English

Tools

WordPress

Google Analytics

Google Search Console

SEMrush or Ahrefs

Job description

• Develop and execute a comprehensive content strategy aligned with brand, marketing, and business objectives.
• Own and manage the content calendar across digital platforms, ensuring timely execution.
• Identify content opportunities based on customer insights, business priorities, and industry trends.
• Create, edit, and publish high-quality content across websites, blogs, social media, email campaigns, app notifications, and other marketing channels.
• Ensure consistency in brand voice, tone, and messaging across all customer touchpoints.
• Collaborate with designers, videographers, and external agencies to produce engaging multimedia content.
• Proofread and review all content to maintain editorial quality and brand standards.
• Develop SEO-driven content strategies to improve organic visibility and website traffic.
• Conduct keyword research and optimize content for search engines.
• Track content performance using analytics tools and implement improvements based on insights.
• Support performance marketing initiatives with compelling landing pages, ad copies, and campaign messaging.

Collaboration & Brand Growth:

• Partner with Product, Marketing, Design, CRM, and Performance Marketing teams to execute integrated campaigns.
• Build content that educates, engages, and converts pet parents across the customer journey.
• Stay updated with the latest content marketing trends, AI tools, and digital best practices.

Requirements

• Minimum 4 years of experience in Content Marketing, Content Strategy, or Content Management.
• Proven experience in developing and managing content across multiple digital platforms.
• Experience working with B2C, D2C, Healthcare, Consumer, or Startup brands is preferred.
• Demonstrated ability to build content strategies that drive engagement and business growth.
• Exceptional writing, editing, and storytelling skills.
• Strong understanding of SEO principles and content optimization.
• Hands-on experience with CMS platforms such as WordPress or similar.
• Familiarity with Google Analytics, Google Search Console, and SEO tools like SEMrush or Ahrefs.
• Experience managing content calendars and cross-functional stakeholders.
• Strong analytical, organizational, and project management skills.
• Basic understanding of social media marketing, email marketing, and performance marketing.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Certifications in Content Marketing, SEO, or Digital Marketing are an added advantage.
• Ability to thrive in a fast-paced, high-growth startup environment.