Content Creator

Weekday AI (YC W21); Bengaluru; On-site; INR 446,400 - 669,600; Full time

Job summary

Weekday AI (YC W21) in Bengaluru seeks a skilled Content Creator to develop engaging, high-quality content that boosts brand visibility and audience engagement across digital platforms.

You will collaborate with marketing, design, video, and brand teams to produce content for multiple social channels, shaping the brand's digital voice while supporting marketing and business objectives. This role invites experimentation with new formats and trends.

Qualifications

• 2+ years of experience in Content Creation, Social Media Marketing, Digital Marketing, or a related creative role.
• Strong understanding of social media platforms, trends, audience behavior, and platform-specific best practices.
• Excellent storytelling, copywriting, and communication skills.
• Experience creating engaging short-form and long-form digital content across multiple formats.
• Familiarity with content production tools such as Canva, Adobe Creative Suite, CapCut, or similar software.
• Strong creative thinking and ability to generate fresh, audience-focused ideas.
• Experience with analytics, performance tracking, and content optimization techniques.
• Excellent organizational and project management skills to manage multiple initiatives.

Responsibilities

• Create engaging content for social media platforms across Instagram, LinkedIn, YouTube, Facebook, and X.
• Develop creative concepts for reels, short-form videos, carousels, graphics, stories, blogs, and more.
• Plan and execute content calendars aligned with campaigns, product launches, and brand initiatives.
• Collaborate with designers, video editors, photographers, and marketing teams to produce high-quality multimedia content.
• Research industry trends and audience preferences to develop innovative content ideas.
• Write captions, headlines, scripts, and platform-specific copy in line with the brand voice.
• Participate in content shoots and assist with on-camera content when required.
• Monitor content performance using analytics and optimize based on engagement and reach.

Skills

Content Creation

Social Media Marketing

Digital Marketing

Storytelling

Copywriting

Content Strategy

Tools

Canva

Adobe Creative Suite

CapCut

Job description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗦𝗮𝗹𝗹 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟰𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟲𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟰-𝟲 𝗟𝗣𝗔) Experience: 2+ yrs Location: Bengaluru Job Type: Full-time We are looking for a creative and passionate Content Creator to develop engaging, high-quality content that enhances brand visibility and builds meaningful audience engagement across digital platforms. This role is ideal for someone who enjoys storytelling, understands social media trends, and can create compelling content that connects with diverse audiences while supporting marketing and business objectives. As a Content Creator, you will collaborate with marketing, design, video, and brand teams to conceptualize, produce, and publish content across multiple social media platforms. You will play a key role in shaping the brand's digital voice by creating content that informs, entertains, and inspires while driving engagement, reach, and community growth. This role offers the opportunity to experiment with new content formats, leverage emerging trends, and contribute to the overall digital marketing strategy.

Requirements

Key Responsibilities

• Create engaging content for social media platforms, including Instagram, LinkedIn, YouTube, Facebook, and X (Twitter)
• Develop creative concepts for reels, short-form videos, carousels, graphics, stories, blogs, and other digital content formats
• Plan and execute content calendars aligned with marketing campaigns, product launches, and brand initiatives
• Collaborate with designers, video editors, photographers, and marketing teams to produce high-quality multimedia content
• Research industry trends, audience preferences, and social media best practices to develop innovative content ideas
• Write compelling captions, headlines, scripts, and platform-specific copy that aligns with the brand voice
• Participate in content shoots, coordinate production activities, and assist with on-camera content whenever required
• Monitor content performance using analytics tools and recommend improvements based on engagement, reach, and audience insights
• Build and engage online communities by responding to comments, messages, and audience interactions where applicable
• Ensure consistency in branding, messaging, and visual identity across all digital communication channels

What Makes You a Great Fit

• 2+ years of experience in Content Creation, Social Media Marketing, Digital Marketing, or a related creative role
• Strong understanding of social media platforms, content trends, audience behavior, and platform-specific best practices
• Excellent storytelling, copywriting, and communication skills
• Experience creating engaging short-form and long-form digital content across multiple formats
• Basic knowledge of content production tools such as Canva, Adobe Creative Suite, CapCut, or similar creative software
• Strong creative thinking and the ability to generate fresh, audience-focused content ideas
• Familiarity with social media analytics, performance tracking, and content optimization techniques
• Excellent organizational and project management skills with the ability to manage multiple content initiatives simultaneously
• Comfortable collaborating with cross-functional teams in a fast-paced, creative environment
• Passion for digital content, emerging social media trends, and continuous learning to create impactful and engaging brand experiences