Social Media Content Creator

The Crafture; Gurugram District; On-site; INR 300,000 - 500,000; Full time

Job summary

The Crafture, a Gurgaon-based bespoke furniture studio, seeks a creative Content Creator to bring our craftsmanship and brand to life on social media. The role involves shooting reels, product photography, and behind‑the‑scenes content at our factory and project sites.

You will conceptualize ideas, write captions, edit videos, and maintain a consistent brand voice across platforms. A portfolio is preferred; office-based in Gurgaon with regular site access.

Qualifications

• Portfolio of social media content, reels or product photography required, or link to examples.
• Proactive, creative, and comfortable working in a factory and on project sites.
• Understand premium visual communication and maintain a consistent brand style.

Responsibilities

• Plan and create engaging content for Instagram, Facebook, Pinterest and LinkedIn.
• Shoot high-quality reels, product videos, photographs and behind-the-scenes content at our Gurgaon factory and project sites.
• Conceptualise reel ideas, scripts, hooks, captions and content series.
• Edit short-form videos using tools such as Adobe Premiere Pro, CapCut or similar applications.
• Create visually consistent posts, stories, carousels and reel covers using Canva or Adobe tools.
• Capture furniture-making processes, artisan stories, product details, factory activities and completed installations.
• Present products naturally and aesthetically without making the content appear overly staged.
• Follow current social media trends and adapt them to The Crafture’s premium, design-led brand identity.
• Maintain a monthly content calendar and ensure timely posting.
• Coordinate with designers, production teams and founders for shoots and content requirements.
• Organise and maintain a structured library of photographs, videos and raw footage.
• Track content performance and suggest improvements based on engagement and reach.

Skills

Aesthetics & storytelling

Video shooting

Editing short-form videos

On-camera presence

Caption writing

Independent work

Project coordination

Interest in furniture/interiors

Education

Bachelor's or Diploma in Mass Communication, Digital Media, Photography, Filmmaking, Design or Marketing

Tools

CapCut

Premiere Pro

Canva

Job description

ABOUT THE CRAFTURE

The Crafture is a Gurgaon-based bespoke furniture studio specialising in handcrafted solid-wood, cane and upholstered furniture for premium residences, villas and hospitality projects. We are looking for a creative, hands-on Content Creator who can bring our products, craftsmanship and brand story to life across social media.

KEY RESPONSIBILITIES

• Plan and create engaging content for Instagram, Facebook, Pinterest and LinkedIn.
• Shoot high-quality reels, product videos, photographs and behind-the-scenes content at our Gurgaon factory and project sites.
• Conceptualise reel ideas, scripts, hooks, captions and content series.
• Edit short-form videos using tools such as Adobe Premiere Pro, CapCut or similar applications.
• Create visually consistent posts, stories, carousels and reel covers using Canva or Adobe tools.
• Capture furniture‑making processes, artisan stories, product details, factory activities and completed installations.
• Present products naturally and aesthetically without making the content appear overly staged.
• Follow current social media trends and adapt them to The Crafture’s premium, design‑led brand identity.
• Maintain a monthly content calendar and ensure timely posting.
• Coordinate with designers, production teams and founders for shoots and content requirements.
• Organise and maintain a structured library of photographs, videos and raw footage.
• Track content performance and suggest improvements based on engagement and reach.

REQUIRED SKILLS

• Strong sense of aesthetics, framing, lighting and visual storytelling.
• Experience shooting and editing Instagram Reels and short‑form videos.
• Proficiency in CapCut, Premiere Pro, Canva or similar tools.
• Good understanding of Instagram trends, formats and algorithms.
• Strong written communication and caption‑writing skills.
• Comfortable working independently and appearing on camera when required.
• Ability to manage multiple shoots and meet content deadlines.
• Interest in furniture, interiors, architecture or luxury lifestyle content is preferred.

WHO SHOULD APPLY?

• Candidates with a portfolio of social media content, reels or product photography.
• Someone who is proactive, creative and comfortable working in a factory and on project sites.
• Candidates who understand premium visual communication and can maintain a consistent brand style.
• Applicants who can commute to our Gurgaon workspace regularly.

EDUCATION

A degree or diploma in Mass Communication, Digital Media, Photography, Filmmaking, Design or Marketing is preferred but not mandatory. A strong portfolio and practical skills will be given greater importance.

APPLICATION REQUIREMENTS

• Updated CV
• Portfolio or Instagram/social media work links
• Current and expected salary
• Notice period
• Current location

Please note: This is a full‑time, work‑from‑office role in Gurgaon. It is not a remote position.

ABOUT THE CRAFTURE

The Crafture is a Gurgaon-based bespoke furniture studio specialising in handcrafted solid-wood, cane and upholstered furniture for premium residences, villas and hospitality projects. We are looking for a creative, hands‑on Content Creator who can bring our products, craftsmanship and brand story to life across social media.

KEY RESPONSIBILITIES

• Plan and create engaging content for Instagram, Facebook, Pinterest and LinkedIn.
• Shoot high-quality reels, product videos, photographs and behind-the-scenes content at our Gurgaon factory and project sites.
• Conceptualise reel ideas, scripts, hooks, captions and content series.
• Edit short‑form videos using tools such as Adobe Premiere Pro, CapCut or similar applications.
• Create visually consistent posts, stories, carousels and reel covers using Canva or Adobe tools.
• Capture furniture‑making processes, artisan stories, product details, factory activities and completed installations.
• Present products naturally and aesthetically without making the content appear overly staged.
• Follow current social media trends and adapt them to The Crafture’s premium, design‑led brand identity.
• Maintain a monthly content calendar and ensure timely posting.
• Coordinate with designers, production teams and founders for shoots and content requirements.
• Organise and maintain a structured library of photographs, videos and raw footage.
• Track content performance and suggest improvements based on engagement and reach.

REQUIRED SKILLS

• Strong sense of aesthetics, framing, lighting and visual storytelling.
• Experience shooting and editing Instagram Reels and short‑form videos.
• Proficiency in CapCut, Premiere Pro, Canva or similar tools.
• Good understanding of Instagram trends, formats and algorithms.
• Strong written communication and caption‑writing skills.
• Comfortable working independently and appearing on camera when required.
• Ability to manage multiple shoots and meet content deadlines.
• Interest in furniture, interiors, architecture or luxury lifestyle content is preferred.

WHO SHOULD APPLY?

• Candidates with a portfolio of social media content, reels or product photography.
• Someone who is proactive, creative and comfortable working in a factory and on project sites.
• Candidates who understand premium visual communication and can maintain a consistent brand style.
• Applicants who can commute to our Gurgaon workspace regularly.

EDUCATION

A degree or diploma in Mass Communication, Digital Media, Photography, Filmmaking, Design or Marketing is preferred but not mandatory. A strong portfolio and practical skills will be given greater importance.

APPLICATION REQUIREMENTS

• Updated CV
• Portfolio or Instagram/social media work links
• Current and expected salary
• Notice period
• Current location

Please note: This is a full‑time, work‑from‑office role in Gurgaon. It is not a remote position.