Social Media Content Creator

Popbrain; Dadri; On-site; INR 420,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Founders exposure

Portfolio building

AI/Tech exposure

Job summary

Popbrain is seeking a Social Media Content Creator to craft engaging content for LinkedIn, Instagram, YouTube, and more. You will identify trends, write scripts, shoot and edit videos, and develop concepts to grow Popbrain's brand presence.

You will collaborate with founders and marketing teams to turn industry insights into compelling social stories, carousels, and visuals, while optimizing reach and engagement across channels.

Qualifications

• Proven experience in content creation, social media management, or digital marketing.
• Ability to develop creative concepts independently and turn complex topics into simple content.
• Experience with short-form video formats and multi-platform distribution.

Responsibilities

• Develop and execute Popbrain's social media content strategy.
• Create content for LinkedIn, Instagram, YouTube, X, and other relevant platforms.
• Research trends and topics in advertising, AdTech, AI, marketing, and technology.
• Write hooks, captions, scripts, post copy, and video concepts.
• Shoot and edit short-form videos, reels, and educational content.
• Publish and schedule content across platforms and engage with audiences.

Skills

Content creation

Video editing

Storytelling

Social media strategy

Scripting

Smartphone filming

Design basics

Tools

Premiere Pro

Final Cut Pro

CapCut

DaVinci Resolve

Canva

Photoshop

Figma

Job description

Popbrain is an AI-enabled AdTech platform dedicated to optimizing performance-based advertising campaigns. By combining innovative artificial intelligence with actionable insights, Popbrain helps brands, advertisers, and creators achieve smarter, measurable advertising outcomes.

We are building a modern AdTech brand and are looking for a creative individual who can transform ideas, industry insights, trends, and company stories into engaging social media content.

Role Description

Popbrain is seeking a Social Media Content Creator to join our growing marketing team.

This role is ideal for someone who understands how to create content that makes people stop scrolling, watch, engage, comment, and share.

You will be responsible for creating high-quality content across Popbrain's social media channels, including LinkedIn, Instagram, YouTube, and other relevant platforms.

The role goes beyond simply posting content. You will be expected to understand trends, develop creative concepts, write scripts, shoot and edit videos, create engaging posts, and continuously experiment with content formats to increase Popbrain's reach and brand visibility.

You will work closely with the founders, marketing team, sales team, and other internal stakeholders to turn company developments, AdTech insights, campaigns, industry trends, and opinions into compelling social content.

Who We Are Looking For

• 1–4+ years of experience in social media, content creation, digital marketing, or a similar creative role
• Strong understanding of Instagram, LinkedIn, YouTube Shorts, Reels, and short-form content
• Ability to identify trending topics and convert them into relevant content ideas
• Strong understanding of hooks, storytelling, audience retention, and social media engagement
• Ability to write scripts for short-form videos, founder-led content, educational videos, and brand content
• Comfortable shooting videos using smartphones, cameras, lighting, and basic production equipment
• Strong video editing skills using tools such as Premiere Pro, Final Cut Pro, CapCut, DaVinci Resolve, or similar software
• Basic understanding of graphic design and tools such as Canva, Photoshop, or Figma
• Excellent written and verbal communication skills
• Strong understanding of social media trends, memes, formats, and platform-specific content behaviour
• Ability to work quickly and consistently in a fast-paced environment
• Creative mindset with the ability to generate fresh content ideas independently

Candidate Profile

• 1–5 years of experience as a Social Media Content Creator, Content Strategist, Video Creator, Social Media Executive, or similar role
• Experience creating founder-led, educational, business, startup, technology, marketing, or B2B content will be preferred
• Comfortable appearing behind or occasionally in front of the camera when required
• Strong understanding of what makes content shareable and engaging
• Ability to turn complex topics into simple and interesting content
• Strong sense of visual aesthetics, framing, editing, pacing, subtitles, music, and transitions
• Understanding of social media analytics including reach, impressions, engagement rate, watch time, retention, follower growth, and conversions
• Ability to manage multiple content pieces simultaneously while maintaining quality
• Self-motivated, creative, organized, and willing to experiment with new formats

Responsibilities

• Develop and execute Popbrain's social media content strategy
• Create content for LinkedIn, Instagram, YouTube, X, and other relevant platforms
• Research trending topics, formats, news, and conversations within advertising, AdTech, AI, startups, marketing, creator economy, and technology
• Generate creative content concepts and maintain a regular content pipeline
• Write compelling hooks, captions, scripts, post copy, and video concepts
• Shoot and edit short-form videos, reels, interviews, office content, founder content, and educational videos
• Convert company developments and industry insights into engaging social media stories
• Create thought‑leadership content around advertising, AI, AdTech, marketing, and business
• Work closely with founders and leadership to create founder‑led content
• Record and edit videos of team members, events, client interactions, office activities, and company milestones
• Create carousels, graphics, infographics, memes, and other visual content
• Monitor competitors and leading creators to identify emerging content opportunities
• Maintain and manage a structured social media content calendar
• Publish and schedule content consistently across platforms
• Engage with comments and relevant industry discussions to increase organic visibility
• Track content performance and identify what is working and what needs improvement
• Experiment with hooks, thumbnails, formats, posting times, storytelling styles, and creative approaches
• Increase organic reach, engagement, followers, brand awareness, and inbound interest for Popbrain

Key Performance Metrics

Performance for this role will be measured primarily on the impact of the content, not simply the number of posts published.

Important metrics may include:

• Organic reach and impressions
• Shares and reposts
• Comments and meaningful conversations
• Average watch time
• Video completion and retention rate
• Website traffic generated through social media
• Inbound leads or enquiries generated through content
• Number of high‑performing or viral content pieces
• Consistency and quality of content production
• Growth in founder and company thought leadership

What You'll Get

• Competitive salary with performance‑based incentives
• Opportunity to build the social presence of a growing AdTech company
• Direct exposure to founders and leadership
• Freedom to experiment with creative content formats
• Opportunity to work around AI, advertising, startups, marketing, and emerging technologies
• Access to industry events, brands, agencies, creators, and advertising professionals
• Professional and growth‑driven work environment
• Fast career progression for strong performers
• Opportunity to build a strong personal portfolio alongside the Popbrain brand

Qualifications

• Proven experience in content creation, social media management, digital marketing, or video production
• Strong understanding of social media algorithms and audience behaviour
• Excellent storytelling, copywriting, and communication skills
• Strong video shooting and editing capabilities
• Ability to develop creative concepts independently
• Understanding of digital advertising, marketing, startups, technology, or AdTech is preferred
• Experience with social media analytics and performance tracking
• Ability to work independently while collaborating with multiple teams
• Highly creative, proactive, and results‑driven
• Experience creating high‑engagement or viral content will be a strong advantage

If you understand why people stop scrolling, what makes them watch until the end, and what makes them share a piece of content, we would like to connect with you.

We are looking for someone who doesn't just want to manage social media — we want someone who wants to build a brand people notice.