Social Media Specialist

Opkey; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A leading tech firm in Bengaluru is seeking a highly creative Social Media Specialist to drive engagement through innovative, viral content. The ideal candidate should have 3-5 years of experience in social media and content creation, with strong copywriting and basic design skills. If you are passionate about storytelling in the AI and SaaS sectors, this role is for you.

Qualifications

• 3–5 years of experience in social media or digital content creation.
• Proven ability to create viral or high-performing content.
• Basic proficiency with design tools.

Responsibilities

• Conceptualize high-engagement content across various platforms.
• Create and maintain monthly content calendars.
• Engage actively with relevant communities.

Skills

Social media management

Content creation

Copywriting

Basic design proficiency

Tools

Canva

Figma

LinkedIn Analytics

Instagram Insights

Job description

Who We Are Pcloudy is an AI-powered Digital Experience Testing Platform trusted by global enterprises. We help engineering and QA teams deliver flawless web, mobile, desktop, and API experiences through advanced automation, real-device testing, and continuous monitoring.

As we expand our brand presence across LinkedIn, YouTube, Instagram, and testing communities, we’re looking for a creative powerhouse who can craft high-impact, social-first content that drives visibility, engagement, and influence.

About The Role

We’re seeking a highly creative Social Media Specialist who understands storytelling, viral formats, and platform-native content. This role requires someone who can independently ideate, script, design, and execute social content that resonates with tech, SaaS, QA/testing, and AI audiences. Basic design skills are essential; exceptional creativity is non-negotiable.

What You’ll Do

Viral Content Creation & Ideation

• Conceptualize and produce high-engagement content including reels, short videos, memes, carousels, motion graphics, and narrative-based posts.
• Research trending formats, themes, and hooks across AI, SaaS, testing, and tech communities.
• Develop storyboards, scripts, and platform-specific captions designed for maximum shareability.
• Simplify complex testing and AI concepts into visually engaging, scroll-stopping content.

Social Media Strategy & Execution

• Build and maintain monthly content calendars.
• Create differentiated content strategies for LinkedIn, Instagram, YouTube, and community platforms.
• Track analytics and iterate based on performance insights and engagement trends.
• Manage posting, scheduling, community responses, and follower growth initiatives.

Visual & Creative Production

• Produce social-first creatives using Canva, Figma, or simple motion/clip editing tools.
• Collaborate with designers or editors for advanced creative requirements.
• Maintain visual and brand consistency across all content.

Community Engagement & Growth

• Engage actively with QA, developer, AI, and testing communities.
• Participate in conversations, comment threads, and trends to boost organic visibility.
• Identify opportunities for collaborations with influencers, testers, and thought leaders.

What We’re Looking For

• 3–5 years of experience in social media, digital content creation, or storytelling.
• Proven ability to create viral or high-performing posts—portfolio links highly preferred.
• Strong copywriting skills with sharp hooks, creative storytelling, and platform-native writing.
• Basic design proficiency (Canva, Figma, or Photoshop).
• Familiarity with analytics tools like LinkedIn Analytics, Instagram Insights, and YouTube Studio.
• Highly creative, self-driven, and able to work independently with minimal direction.
• Bonus: experience in tech, SaaS, or B2B content (preferred but not mandatory).

Nice-to-Have Skills

• Short-form video editing (CapCut, Premiere Rush, or similar).
• Meme creation and humor-driven content abilities.
• Ability to repurpose long-form assets (blogs, webinars, feature releases) into social stories.
• Experience supporting campaigns, launches, webinars, or event coverage.