Social Media Executive

NoFluff LLP; Mumbai; On-site; INR 400,000 - 600,000; Full time

Benefits offered by this job

Inclusive workplace culture

Growth and development opportunities

Job summary

NoFluff LLP, based in Mumbai, is looking for a dynamic Social Media professional to manage brand presence across various platforms. In this role, you'll collaborate with creative teams, engage with audiences, and support strategy execution on Instagram, LinkedIn, and Twitter/X.

The ideal candidate will have a degree in Marketing, 2-3 years of relevant experience, and strong copywriting skills. You'll enjoy a supportive company environment focusing on consumer psychology and effective marketing strategies.

Qualifications

• 2-3 years of experience in social media or content writing.
• Ability to manage multiple brand accounts while meeting timelines.
• Openness to feedback and strong organizational skills.

Responsibilities

• Manage daily posting across multiple brands on social media.
• Collaborate on planning and updating content calendars.
• Engage with audiences by responding to comments and DMs.

Skills

Social media management

Strong copywriting skills

Organizational skills

Adaptability in tone and voice

Communication skills

Education

Degree in Marketing, Communications, or Media

Tools

Canva

Social media scheduling tools

Job description

This is a dynamic Social Media role where you’ll work across multiple brands, create content that resonates, and learn how psychology and marketing intersect to influence audiences. You’ll collaborate with creative teams, experiment with trends, and sharpen your skills in a space that values curiosity and growth.

At No Fluff, you don’t just post content — you learn the why behind it. You’ll gain insights into human behaviour, develop agility in handling multiple voices, and work closely with our leadership team for both guidance and inspiration.

Manage brand presence – Handle daily posting across multiple brands, scheduling, and aligning content across social channels.

Maintain content calendars – Collaborate on planning and updating brand-aligned calendars while meeting tight timelines and shifting priorities.

Support strategy execution – Assist in executing platform-specific strategies across Instagram, LinkedIn, and Twitter/X.

Stay trend-savvy – Track trends, algorithm changes, and emerging formats to keep content fresh and effective.

Engage with audiences – Respond to comments, DMs, and mentions with quick wit and brand-appropriate tone.

Creative Ideation & Collaboration

Participate in brainstorms – Bring fresh ideas to the table during campaign and content planning sessions.

Work cross-functionally – Collaborate with design and video teams to develop cohesive and impactful content.

Keep content culturally relevant – Spot and suggest content ideas that reflect trending moments and audience behaviour.

Help shape content pillars – Contribute to defining and evolving brand-specific themes and storytelling structures.

Content Creation & Copywriting

Write engaging copy – Craft platform-native captions, post copy, and campaign messages that drive interaction.

Adapt tone and voice – Switch between brand tones, from playful to professional, with ease and consistency.

Support video content – Assist in scripting reels, stories, and other short-form social videos.

Collaborate on visuals – Work with designers to align copy with visuals for a seamless brand story.

What We're Looking for

Personal Qualities (Non-Negotiable)

Ability to manage multiple brand accounts with care and consistency while meeting timelines.

Openness to feedback – you’ll receive input regularly and use it as a tool to grow stronger in your work.

Strong organisational skills – you can prioritise tasks and stay on top of details without losing sight of the bigger picture.

A proactive and solution-oriented mindset – you enjoy finding creative ways to make things work smoothly.

Technical Requirements

A degree in Marketing, Communications, Media, or relevant work experience that speaks for itself.

2-3 years of experience in social media or content writing (agency experience is a plus).

Strong copywriting skills with a deep understanding of tone, clarity, and audience resonance.

Knowledge of Instagram, LinkedIn, Twitter/X, and the digital content ecosystem.

Familiarity with scheduling tools and basic design tools like Canva.

Strong communication and collaboration skills—you enjoy working as part of a team.

Additional Information

Equal Opportunity Employer: We are committed to fostering an inclusive workplace and encourage candidates from diverse backgrounds to apply.

Due to the high volume of applications, we may not be able to respond to every candidate individually. We genuinely appreciate the time and effort you took to apply to join our team. If your profile aligns with our needs, we'll be in touch.

We're a behavioural science marketing agency that cuts through the noise by focusing on consumer psychology instead of buzzwords. We create campaigns that drive real results by understanding what makes people buy. Think behavioral science meets high-performance marketing.