Social Media Content Creator – Political Campaigns
Experience: 1–4 Years
Employment Type: Full-Time (6 Days Working)
Role Category: Creative & Digital
About the Role
We are looking for a dynamic, creative, and execution-oriented Social Media Content Creator who understands what makes people stop scrolling, engage, relate, react, and share.
The ideal candidate will take a brief, understand the communication objective, generate compelling content ideas, and turn them into engaging social media content at pace across active state campaign handles.
Key Responsibilities
1. Content Ideation & Creation
- Develop fresh, engaging, relatable, and shareable content ideas across Instagram, YouTube Shorts, X, Facebook, and emerging digital platforms.
- Create Reels, short-form videos, carousels, static posts, stories, captions, and compelling calls to action.
2. Social Media & Calendar Management
- Manage day-to-day content publishing, content calendars, and campaign timelines across digital handles.
- Ensure consistent content quality, tone, brand identity, and alignment with communication objectives.
3. Short-Form Video & Trend Execution
- Identify viral trends, popular audio, formats, and cultural moments to adapt into original, platform-native content.
- Shoot and edit short-form videos using CapCut, Adobe Premiere Pro, or equivalent tools.
4. Brief Interpretation & Execution
- Translate strategic briefs into clear, creative execution plans in coordination with internal strategy and design teams.
- Handle multiple fast-paced content assignments simultaneously.
5. Performance & Continuous Improvement
- Track content metrics, including views, watch time, reach, shares, saves, and comments, to analyse performance trends.
- Use performance insights to refine content strategies and improve engagement.
- Strong creative thinking, storytelling, and content-writing skills.
- 1–4 years of experience managing social media handles or creating digital content campaigns.
- Hands-on experience with short-form video shooting and editing tools such as CapCut, Adobe Premiere Pro, or equivalent software.
- Strong command of written English; working fluency in Hindi or Hinglish is an advantage.
- In-depth understanding of social media algorithms, internet culture, trendjacking, and audience behaviour.
Role Mandate
Balance creative speed with performance metrics, transforming strategic campaign briefs into viral, relatable, and platform-native social media content across state campaign units.