Social Media Influencer and Brand Content Creator

Weekday AI (YC W21); Gurugram District; On-site; INR 250,000 - 300,000; Full time

Job summary

A digital marketing agency is seeking a creative Social Media Influencer & Brand Content Creator to enhance brand visibility through engaging content on platforms like Instagram, YouTube, and Facebook. The ideal candidate will have skills in short-form video production, strong communication abilities, and a keen awareness of social media trends. Responsibilities include creating content, promoting products, and engaging with the audience to build brand loyalty. This full-time position is based in Gurugram, offering a salary range of Rs 250000 - Rs 300000.

Qualifications

• Experience with short-form video and visual storytelling.
• Proven ability to engage with audiences through social media.
• Familiarity with various social platforms and their features.

Responsibilities

• Create original content including Reels, Shorts, and posts.
• Promote products across platforms like Instagram and YouTube.
• Engage with the audience through comments and interactions.
• Collaborate with marketing on campaigns and promotions.
• Monitor content performance metrics.

Skills

Creative Content Creation

Strong communication skills

Authentic audience engagement

Social media trend awareness

Collaboration skills

Job description

Overview

This role is for one of the Weekday's clients.

Salary range: Rs 250000 - Rs 300000 (ie INR 2.5 - 3 LPA)

Min Experience: 0 years

Location: Gurugram

Job Type: full-time

We are looking for a creative and audience-focused Social Media Influencer & Brand Content Creator to produce engaging, high-quality content that builds brand visibility and drives meaningful engagement across social platforms. This role blends content creation, storytelling, and community interaction while maintaining strong brand alignment.

Requirements

Key Responsibilities

• Create original, engaging content including Reels, Shorts, posts, stories, live sessions, and other short-form formats.
• Promote products and services across platforms such as Instagram, YouTube, Facebook, Snapchat, Twitter/X, and emerging channels as relevant.
• Maintain an authentic personal voice while adhering to campaign objectives, messaging, and brand guidelines.
• Collaborate with the marketing team on campaigns, product launches, seasonal promotions, and brand initiatives.
• Actively engage with the audience through comments, stories, polls, and community interactions to build loyalty and trust.
• Monitor and share basic content performance metrics such as reach, engagement, impressions, and clicks.
• Participate in brand shoots, live campaigns, influencer collaborations, or events as required.

Skills & Competencies

• Creative Content Creation (Short-form video, visual storytelling, live content)
• Strong communication and interpersonal skills
• Ability to connect with audiences authentically
• Social media trend awareness and adaptability
• Collaboration and campaign execution skills