Social Media Content Creator

Varahe Analytics Private Limited; Panaji; On-site; INR 200,000 - 280,000; Full time

Job summary

Varahe Analytics Private Limited seeks a Social Media Content Creator to develop, write, and publish engaging posts, short videos, and graphics for political campaigns and public outreach. You will work on-site in Panaji, coordinating with strategists and designers to maintain brand voice and timely content.

The role emphasizes data-driven content ideas, trend monitoring, and quick adaptation to real-time feedback in a fast-paced campaign environment.

Qualifications

• Strong captions, scripts, and visuals for social platforms.
• Plan and manage content calendars aligned with campaign timelines.
• Able to interpret analytics and report key metrics clearly.

Responsibilities

• Develop, write, and publish content across social media platforms.
• Collaborate with strategists and designers to ensure brand voice.
• Monitor performance and adjust content based on data and trends.

Skills

Social media content creation

Caption writing

Video scripting

Visual storytelling

Platform knowledge (Insta, FB, X, YouY

Education

Bachelor's degree in Communications

Tools

Canva

Adobe Express

Mobile editing apps

Job description

Company Description

Varahe Analytics Private Limited is among India’s leading integrated political consulting firms, specializing in data-driven, end-to-end election campaigns. The firm combines data-backed insights with deep ground intelligence to design and implement holistic campaign strategies across physical events and digital platforms. Team members work in a dynamic environment that encourages creative thinking, learning, and meaningful impact on the country’s democratic processes. Led by experienced professionals from top institutions such as IITs and National Law Universities,

Varahe Analytics offers strong mentorship and exposure to diverse domains, from policy formulation to digital outreach. Consultants from varied backgrounds collaborate with a shared vision of contributing to a successful, developed, and self-reliant India.

Role Description

The Social Media Content Creator will be responsible for developing, writing, and publishing content across social media platforms to support political and public-facing campaigns. Day-to-day tasks include creating posts, short-form videos, graphics briefs, and copy tailored to different audiences and platforms, while maintaining brand voice and ensuring message consistency. The role involves collaborating with campaign strategists and designers, monitoring platform performance, and adjusting content based on analytics and real-time feedback. The Social Media Content Creator will also track trends, conversations, and news cycles to propose timely, engaging content ideas aligned with campaign goals. This is a contract, on-site role located in Panaji.

Qualifications

• Strong skills in social media content creation, including writing engaging captions, scripting short videos, and conceptualizing visual storytelling for platforms such as Instagram, Facebook, X, and YouTube.
• Ability to plan and manage content calendars, coordinate with cross-functional teams, and align daily content with broader campaign strategies and timelines.
• Experience using social media analytics tools to interpret performance data, optimize content, and report key metrics in a clear and actionable manner.
• Familiarity with digital trends, political discourse, and current affairs, with the capacity to translate complex ideas into accessible content for diverse audiences.
• Proficiency in basic design or video-editing tools (e.g., Canva, Adobe Express, mobile editing apps) and the ability to brief designers effectively when needed.
• Excellent written and verbal communication skills in English; fluency in additional Indian languages is an advantage.
• Demonstrated ability to work on-site in a fast-paced, campaign-driven environment, manage deadlines, and adapt quickly to evolving priorities.
• Prior experience in social media, digital marketing, journalism, communications, or political content creation is preferred.
• Bachelor’s degree in Communications, Media Studies, Political Science, Journalism, or a related field is beneficial, though strong portfolios and relevant experience are also valued.