Social Media & Brand Activations Executive

What's Up Wellness; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Perks in a high-impact role

Young, passionate team

Job summary

What's Up Wellness in Gurugram is seeking a Social Media & Brand Activations Executive to drive our brand's social presence and deliver engaging offline experiences. You will collaborate across creative, content, influencer, production, and agencies to bring campaigns to life.

You will plan pop-ups, events, sampling initiatives, and manage vendors, logistics, and branding while ensuring on-brand execution. You will also integrate online and offline activities to maximize impact and engagement

Qualifications

• 1-3 years of experience in social media, digital marketing, brand marketing, events, or a similar role.
• Strong understanding of social media platforms, internet culture, trends, creators, content formats, and youth culture.
• Strong project management, communication, coordination, and copywriting skills, with the ability to manage multiple stakeholders and timelines.
• Hands-on and execution-oriented mindset with the ability to balance creative thinking with operational execution.
• Willingness to travel and work on-ground for events and activations, with strong attention to detail and ownership.

Responsibilities

• Manage the brand's social media presence across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms, including content calendars, posts, reels, stories, community engagement, and social-first copy.
• Drive campaign and content execution by collaborating with creative, content, influencer, production, and agency teams to ensure timely and on-brand execution.
• Plan and execute offline brand activations including pop-ups, events, sampling initiatives, and consumer experiences, managing vendors, logistics, branding, and on-ground execution.
• Identify and leverage trends, creators, and communities to create relevant social and offline brand opportunities and strengthen consumer engagement.
• Integrate offline activations with social media by creating content opportunities, coordinating content capture, and extending the impact of on-ground initiatives digitally.
• Track and optimise performance by monitoring social and activation metrics, analysing campaign outcomes, and using insights to improve future initiatives.

Skills

Social media management

Brand marketing

Content creation

Copywriting

Job description

What's Up Wellness is transforming the health & wellness industry with our premium, easy-to-consume gummy supplements. Ranked #2 by Inc42 as India's fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible! We're looking for a Social Media & Brand Activations Executive to drive the brand's social presence, execute engaging campaigns, and bring the brand to life through impactful offline activations and consumer experiences.

• Manage the brand's social media presence across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms, including content calendars, posts, reels, stories, community engagement, and social-first copy.
• Drive campaign and content execution by collaborating with creative, content, influencer, production, and agency teams to ensure timely and on-brand execution.
• Plan and execute offline brand activations including pop-ups, events, sampling initiatives, and consumer experiences, managing vendors, logistics, branding, and on-ground execution.
• Identify and leverage trends, creators, and communities to create relevant social and offline brand opportunities and strengthen consumer engagement.
• Integrate offline activations with social media by creating content opportunities, coordinating content capture, and extending the impact of on-ground initiatives digitally.
• Track and optimise performance by monitoring social and activation metrics, analysing campaign outcomes, and using insights to improve future initiatives.

Requirements

• 1-3 years of experience in social media, digital marketing, brand marketing, events, or a similar role, preferably with a consumer/D2C brand.
• Strong understanding of social media platforms, internet culture, trends, creators, content formats, and youth culture.
• Strong project management, communication, coordination, and copywriting skills, with the ability to manage multiple stakeholders and timelines.
• Hands-on and execution-oriented mindset with the ability to balance creative thinking with operational execution.
• Willingness to travel and work on-ground for events and activations, with strong attention to detail and ownership.

Why Join Us?

• Be part of India's fastest-growing D2C brand in wellness.
• Work in a dynamic, fast-paced environment with a young, passionate team.
• Competitive salary + perks in a high-impact role.
• Shape the future of innovative health & wellness products.