Influencer Marketing Executive

What's Up Wellness; Gurugram District; On-site; INR 520,000 - 860,000; Full time

Benefits offered by this job

Work from office

5.5 Days Working

Job summary

What’s Up Wellness in Gurugram is seeking an Influencer Marketing Executive to lead collaborations and expand our wellness community. You will identify, engage, and manage creators across platforms, negotiating barter or paid deals and maintaining influencer relationships.

You will track performance, stay ahead of trends, and build a scalable influencer database to support rapid growth in our premium gummies brand.

Qualifications

• 1-3 years of experience in influencer or digital marketing.
• Strong understanding of influencer dynamics across social media platforms.
• Excellent communication, negotiation, and relationship-building skills.
• Analytical and data-driven decision-making ability.
• Creative problem-solver with a pulse on industry trends.
• Familiarity with influencer marketing tools and disclosure guidelines.

Responsibilities

• Identify, evaluate, and engage influencers across relevant platforms.
• Build and nurture relationships with both existing and new influencers.
• Secure partnerships via barter or paid collaborations, handling negotiations and formal agreements.
• Actively track and respond to DMs on our brand page to identify potential barter collabs.
• Connect with loyal/repeat customers to gather authentic brand testimonials.
• Maintain a well-organized database of all influencers and ongoing collaborations.
• Serve as the main point of contact for influencers—resolving queries, managing budgets, and ensuring smooth campaign execution.
• Stay up to date with influencer trends, platforms, and emerging content creators.
• Define performance metrics, assess campaign success, and adapt strategies accordingly.
• Research industry trends, competitors, and audience behaviors to improve influencer outreach and effectiveness.
• Participate in relevant events to grow the network and support business goals.

Skills

Influencer Marketing

Digital Marketing

Communication

Negotiation

Relationship Building

Data-Driven Decision Making

Industry Trends

Account Management

Strategic Planning

Tools

Influencer marketing tools

Job description

About Us: What’s Up Wellness is transforming the health & wellness industry with our premium, easy-to consume gummy supplements. Ranked #2 by Inc42 as India’s fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible. We’re seeking a proactive Influencer Marketing Executive to drive impactful collaborations and expand our community reach.

• Identify, evaluate, and engage influencers across relevant platforms.
• Build and nurture relationships with both existing and new influencers.
• Secure partnerships via barter or paid collaborations, handling negotiations and formal agreements.
• Actively track and respond to DMs on our brand page to identify potential barter collabs.
• Connect with loyal/repeat customers to gather authentic brand testimonials.
• Maintain a well-organized database of all influencers and ongoing collaborations.
• Serve as the main point of contact for influencers—resolving queries, managing budgets, and ensuring smooth campaign execution.
• Stay up to date with influencer trends, platforms, and emerging content creators.
• Define performance metrics, assess campaign success, and adapt strategies accordingly.
• Research industry trends, competitors, and audience behaviors to improve influencer outreach and effectiveness.
• Participate in relevant events to grow the network and support business goals.
• Requirements:
• 1-3 years of experience in influencer or digital marketing.
• Strong understanding of influencer dynamics across social media platforms.
• Excellent communication, negotiation, and relationship-building skills.
• Analytical and data-driven decision-making ability.
• Creative problem-solver with a pulse on industry trends.
• Familiarity with influencer marketing tools and disclosure guidelines.
• Work from office
• Shift - 10:00 AM to 7:00 PM
• 5.5 Days Working
• Why Join Us?
• Be part of India’s fastest-growing D2C brand in wellness
• Work in a dynamic, fast-paced environment with a young, passionate team
• Ownership & growth opportunities
• Competitive salary + perks in a high-impact role
• Shape the future of innovative health & wellness products