Social Media Marketing

RAS BEAUTY PRIVATE LIMITED; Mumbai; On-site; INR 350,000 - 550,000; Full time

Benefits offered by this job

Brand-building experience

Creative and inclusive team

Employee discounts on skincare

Career development opportunities

Job summary

RAS Beauty Private Limited in Mumbai is seeking a creative Social Media Executive to amplify our skincare brand voice across platforms and engage with our growing community. You will plan, create, and schedule on-brand content (reels, posts, stories) and manage daily social media operations, including responding to comments and DMs, to build a loyal audience.

Collaborate with design, content, influencer, and product teams on campaigns and launches, while staying current on skincare trends and

Qualifications

• 1–3 years of experience in social media, preferably in beauty or wellness.
• Strong understanding of Instagram and TikTok algorithms.
• Creative eye for design and storytelling with Canva/CapCut/Adobe.
• Excellent written and verbal communication with engaging captions.
• Interest in skincare trends and influencer marketing is a plus.

Responsibilities

• Develop and execute a comprehensive social media strategy across platforms.
• Plan, create, and schedule on-brand content (reels, posts, stories).
• Manage daily social media operations including posting, responding to comments, and community building.
• Collaborate with design, content, influencer, and product teams on campaigns and launches.
• Stay updated on skincare trends, industry news, and platform updates.
• Analyze performance metrics and prepare monthly reports.
• Coordinate with influencers and content creators for collaborations.
• Handle social media crises or escalations professionally.

Skills

Social media management

Instagram & TikTok growth

Content creation

Analytics basics

Tools

Canva

CapCut

Adobe Creative Suite

Job description

Job Title: Social Media Executive

Location: Mumbai

Job Type: Full-Time

Industry: Beauty / Skincare / Wellness

About Us

We are a growing skincare brand passionate about creating clean, effective, and inclusive products that bring out the best in every skin type. We believe in confidence through self-care and are looking for a creative and strategic Social Media Executive to help us amplify our voice across platforms and engage meaningfully with our community.

Key Responsibilities

• Develop and execute a comprehensive social media strategy across platforms (Instagram, TikTok, Facebook, Pinterest, YouTube, etc.) to drive brand awareness and engagement.

• Plan, create, and schedule compelling, on-brand content (reels, posts, stories, etc.) aligned with campaign objectives and skincare trends.

• Manage daily operations of social media accounts including posting, monitoring, responding to DMs/comments, and community building.

• Collaborate with design, content, influencer, and product teams to produce timely and engaging campaigns and launches.

• Stay up to date on skincare trends, industry news, and platform updates to inform content and engagement strategies.

• Analyze performance metrics and prepare monthly reports to track growth, engagement, and ROI.

• Coordinate with influencers and content creators for collaborations and user-generated content.

• Handle social media crises or escalations with professionalism and according to brand guidelines.

Requirements

• 1–3 years of experience managing social media platforms, preferably in the skincare, beauty, or wellness industry.

• Strong understanding of Instagram and TikTok algorithms, aesthetics, and best practices.

• Creative eye for design and storytelling with experience in tools like Canva, CapCut, or Adobe Suite.

• Excellent written and verbal communication skills with a knack for crafting engaging captions and scripts.

• Passion for skincare and genuine interest in beauty industry trends and innovations.

• Basic knowledge of social media analytics tools (e.g., Meta Insights, Google Analytics, Hootsuite, or Later).

• Ability to work both independently and collaboratively in a fast-paced environment.

• Bonus: Experience with influencer marketing or UGC strategy.

What We Offer

• Opportunity to shape the online voice of a fast-growing skincare brand.

• A creative and inclusive team environment.

• Employee discounts on all skincare products.

• Career development opportunities and hands-on brand-building experience.