Junior Copywriter

What's Up Wellness; Gurugram District; On-site; INR 400,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Job summary

What’s Up Wellness, a leading D2C health and wellness brand in India, seeks a Junior Copywriter to craft compelling brand stories and content across platforms. You will collaborate with design and marketing to maintain tone and consistency, while developing performance-driven ad copy and iterating messaging based on campaign results.

Ideal candidates have 1–3 years of short-form copywriting experience, a strong command of English, and a knack for staying ahead of social media trends.

Qualifications

• Bachelor's degree in English, Marketing, Mass Communication or a related field.
• 1–3 years of short-form copywriting experience for an ad agency or a fast-paced environment.
• Stay on top of social media trends and platform best practices.
• Experience in working on brand campaigns is a plus; scriptwriting is a plus.
• Strong command of English, grammar and tone.

Responsibilities

• Collaborate with Graphic Design and Marketing teams to develop on-brand copy across campaigns and digital platforms.
• Own the quality, consistency, and tonality of brand communication across campaign copy, ad copy, WhatsApp, emailers, sale events, and marketplace platforms.

Skills

Copywriting

Social media trends

Brand campaigns

Scriptwriting

English proficiency

Education

Bachelor's degree in English/Marketing

Job description

What’s Up Wellness is transforming the health & wellness industry with our premium, easy-to-consume gummy supplements. Ranked #2 by Inc42 as India’s fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible! We are looking for a creative Junior Copywriter to craft compelling brand stories, develop engaging content across platforms, and help drive our communication and marketing goals.

• Collaborate with the Graphic Design and Marketing teams to develop creative, on-brand copy across campaigns and digital platforms.
• Own the quality, consistency, and tonality of brand communication across campaign copy, ad copy, WhatsApp, emailers, sale events, video scripts, and marketplace platforms such as Amazon, Blinkit, and Nykaa.
• Develop performance-driven ad copy and continuously iterate messaging based on campaign performance and audience response.
• Analyse key performance metrics such as CTR, CPC, CPM, ROAS, Hook Rate, and Hold Rate to improve copy effectiveness.
• Research competitor communication and advertising strategies through platforms such as Meta Ads Library to identify insights and opportunities.
• Proofread and edit copy and creatives for grammar, clarity, style, accuracy, and brand consistency, while staying updated on relevant trends and topics to identify content opportunities.

Requirements:

• A Bachelor’s degree in English, Marketing, Mass Communication, Journalism, or a relevant field.
• 1–3 years of short-form copywriting experience for an ad agency or a fast-paced work environment.
• Be at the top of his/her game with respect to following social media trends.
• Experience in working on brand campaigns is a plus.
• Scriptwriting experience is a plus.
• Good command over English.

Why Join Us?

• Be part of India’s fastest-growing D2C brand in wellness.
• Work in a dynamic, fast-paced environment with a young, passionate team.
• Competitive salary + perks in a high-impact role.
• Shape the future of innovative health & wellness products.