Social Media Analyst

India Autism Center; Kolkata District; On-site; INR 334,800 - 558,000; Full time

Job summary

India Autism Center is seeking a dynamic Social Media Specialist to enhance brand visibility and engage our audience. This role is essential for developing and executing our social media strategy and optimizing key platforms for meaningful interactions.

The ideal candidate will have 2+ years of experience in social media management, a Bachelor’s degree in a relevant field, and skills in content creation and analytics. Join us in shaping our digital presence!

Qualifications

• 2+ years of experience in social media management or digital marketing.
• Proven track record of growing engagement and audience reach on social platforms.
• Excellent written and verbal communication skills with a keen eye for brand tone.

Responsibilities

• Develop and implement a comprehensive social media strategy.
• Create, curate, and schedule engaging content across various platforms.
• Monitor social media performance using analytics tools.

Skills

Social media management

Content creation

Analytics

Community management

Digital marketing

Education

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field

Tools

Hootsuite

Adobe Creative Suite

Facebook Ads Manager

Job description

We are seeking a dynamic and creative Social Media Specialist to join our team. This role is responsible for developing, executing, and optimizing our social media strategy across key platforms to enhance brand visibility, engage audiences, and drive meaningful interactions. The ideal candidate will possess a deep understanding of social media trends, analytics, and content creation, with the ability to craft compelling narratives that align with our brand voice and business objectives. This position plays a critical role in shaping our digital presence and supporting overall marketing goals.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with brand goals and target audience insights
• Create, curate, and schedule engaging content (text, images, videos, stories) across platforms such as Instagram, Facebook, LinkedIn, Twitter, and TikTok
• Monitor social media performance using analytics tools and provide regular reports with actionable insights
• Engage with followers through timely responses, comments, and community management
• Collaborate with marketing and creative teams to support campaigns and product launches
• Stay updated on emerging social media trends, platform algorithm changes, and best practices
• Manage paid social media advertising campaigns, including budgeting, targeting, and performance optimization
• Identify and leverage influencer or partnership opportunities to expand reach

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
• 2+ years of experience in social media management or digital marketing
• Proven track record of growing engagement and audience reach on social platforms
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Strong content creation skills, including basic photo and video editing (e.g., Canva, Adobe Creative Suite)
• Experience with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads)
• Excellent written and verbal communication skills with a keen eye for brand tone and consistency
• Ability to multitask, meet deadlines, and adapt quickly in a fast-paced environment
• Familiarity with SEO and content optimization principles