SMS Product Manager

Route Mobile Limited; Mumbai; Hybrid; INR 1,800,000 - 3,200,000; Full time

Job summary

Route Mobile Limited is seeking an experienced SMS Product Manager to own our SMS messaging portfolio end-to-end in a hybrid role blending strategy and hands-on product ownership. You’ll set the direction for our SMS products and APIs and work with engineering to ship them, sitting at the intersection of carriers, regulators, developers, and enterprise customers.

You’ll groom a backlog, write epics and user stories, run agile ceremonies, and translate market gaps into differentiated

Qualifications

• 8+ years in product management or ownership.
• Experience in CPaaS, telecom, or API-first platforms.
• Strong grasp of the SMS ecosystem (A2P vs P2P, SMPP, DLRs).
• Familiarity with global messaging regulation & compliance.
• Experience launching SMS across geographies.

Responsibilities

• Own the vision, strategy, and multi-quarter roadmap for the SMS product line.
• Track the competitive landscape and translate gaps into opportunities.
• Build business cases with ROI and pricing considerations with partners.
• Define and monitor success metrics like deliverability, throughput, latency, revenue, and margins.
• Own backlog and write epics, user stories, and acceptance criteria for engineering.
• Lead agile ceremonies and coordinate releases with cross-functional teams.

Skills

Product strategy

Backlog management

Agile ceremonies

CPaaS

Telecom knowledge

A2P messaging

APIs

Job description

SMS Product Manager JD

We're looking for a Product Manager to own our SMS messaging portfolio end-to-end. This is a hybrid role that blends strategic product management with hands‑on product ownership: you'll set the direction for our SMS products and APIs, and you'll also work day‑to‑day with engineering to ship them. You'll sit at the intersection of carriers, regulators, developers, and enterprise customers, turning a fast‑moving and heavily regulated messaging landscape into products that are reliable, compliant, and profitable.

This role suits someone equally comfortable writing a business case for new features and capabilities in the platform and grooming a backlog of user stories for the next sprint.

What You'll Do

Product Strategy & Roadmap

Own the vision, strategy, and multi-quarter roadmap for the SMS product line (A2P messaging, SMS APIs, sender ID and number provisioning, delivery receipts, two-way messaging, and related capabilities).

Track the competitive landscape and translate market gaps into differentiated product opportunities.

Build business cases with clear ROI, factoring in per-message economics, carrier/termination costs, and margin. Partner with commercial teams on pricing and packaging.

Own SMS-specific compliance and regulatory requirements as product concerns — 10DLC and toll‑free verification (US), sender ID and DLT registration (India), TCPA, GDPR, and evolving global rules — and build them into the roadmap rather than treating them as afterthoughts.

Define and monitor success metrics: deliverability, throughput, latency, conversion, revenue, gross margin, and customer retention.

Product Ownership & Delivery

Own and prioritize the product backlog; write clear epics, user stories, and acceptance criteria for engineering.

Lead agile ceremonies (backlog grooming, sprint planning, reviews, retrospectives) and serve as the primary point of contact for the development team on scope and requirements.

Make day-to-day trade-off decisions on scope, sequencing, and technical approach in partnership with engineering and architecture.

Coordinate releases, including internal enablement, documentation, and go-to-market readiness.

What You'll Bring

8+ years in product management or product ownership, ideally in CPaaS, telecom, messaging, or API-first / developer platforms.

Solid understanding of the SMS ecosystem: A2P vs. P2P, SMPP, DLRs, aggregators, carrier/operator relationships, short codes, long codes, and toll‑free.

Familiarity with messaging regulation and compliance regimes across at least one major market.

Experience launching or scaling SMS across multiple geographies.

Exposure to adjacent channels (RCS, WhatsApp, voice, email) and omnichannel messaging strategy.