SFMC Data & analytics Specialist

Tata Consultancy Services Limited; Chennai; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Tata Consultancy Services Limited in Chennai seeks a data marketing specialist to leverage Salesforce Marketing Cloud and SQL to optimize customer journeys, extend data capabilities, and enable analytics-driven campaigns.

The role focuses on data quality, governance, and effective audience segmentation, delivering insights across marketing programs and campaigns.

Qualifications

• Proficient in Salesforce Marketing Cloud and core modules.
• Strong SQL skills and data modeling.

Skills

Salesforce Marketing Cloud

Strong SQL

Data Extensions & Contact Builder

Automation Studio

Journey Builder

Audience Segmentation

Campaign Analytics & Reporting

Customer Data Management

Marketing KPI Analysis

Data Quality & Governance

Tools

GA4

Adobe Analytics

CRM Analytics / Tableau

Python or R

CDP Platforms

AI Marketing Insights

Personalization Platforms

Job description

Required Skills

• Salesforce Marketing Cloud (SFMC)
• SQL Development
• Data Extensions
• Contact Builder
• Automation Studio
• Journey Builder
• Email Studio
• Audience Segmentation
• Data Modeling
• Marketing Analytics
• Campaign Reporting
• Excel / Advanced Analytics
• CRM Data Management
• REST & SOAP APIs

Must-Have Skills

• Salesforce Marketing Cloud
• Strong SQL Expertise
• Data Extensions & Contact Builder
• Automation Studio
• Journey Builder
• Audience Segmentation
• Campaign Analytics & Reporting
• Customer Data Management
• Marketing KPI Analysis
• Data Quality & Governance

Nice-to-Have Skills

• Salesforce Data Cloud (D360)
• Marketing Cloud Intelligence (Datorama)
• CRM Analytics / Tableau
• Google Analytics 4 (GA4)
• Adobe Analytics
• Python or R for Analytics
• CDP Platforms
• AI-Powered Marketing Insights
• Personalization & Interaction Studio