Salesforce Sr. Developer - Marketing Cloud - Personalisation

Tata Consultancy Services Limited; Chennai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Tata Consultancy Services Limited in Chennai seeks a marketing technology engineer to implement Salesforce Marketing Cloud Personalization (Interaction Studio) and drive JavaScript development. You will configure campaigns, enable real-time personalization, perform customer segmentation, and API integrations to connect Marketing Cloud with Experience Cloud and Sales Cloud.

Bonus skills include Data Cloud, Journey Builder, analytics tools, and frontend frameworks like React or Angular for

Qualifications

• Experience implementing Salesforce Marketing Cloud Personalization (Interaction Studio).
• Strong JavaScript development skills and web analytics understanding.
• Experience with event tracking and campaign configuration.
• Proficiency in customer segmentation and real-time personalization strategies.
• Ability to integrate APIs and connect Marketing Cloud with other clouds (Experience/Sales Cloud).
• Experience with Marketing Cloud Configuration and data-driven campaigns.
• Familiarity with Salesforce Data Cloud, Journey Builder, and CDP concepts.
• Knowledge of analytics tools like CRM Analytics / Tableau for insights.
• Frontend familiarity with ReactJS or Angular is a plus.

Skills

Salesforce MC Personalization

JavaScript

Event Tracking

Customer Segmentation

Real-Time Personalization

API Integration

Marketing Cloud Integration

Experience/Sales Cloud Integration

Campaign Configuration

Tools

Salesforce Data Cloud (D360)

Marketing Cloud Engagement

Journey Builder

CDP / Customer Data Platform

CRM Analytics / Tableau

AI-Powered Recommendation Engines

Google Analytics / Adobe Analytics

ReactJS

Angular

Salesforce Platform Development

Job description

Role & responsibilities

Must-Have Skills

• Salesforce Marketing Cloud Personalization (Interaction Studio)
• JavaScript Development
• Event Tracking Implementation
• Customer Segmentation
• Real-Time Personalization
• API Integration
• Marketing Cloud Integration
• Experience Cloud / Sales Cloud Integration
• Campaign Configuration

Nice-to-Have Skills

• Salesforce Data Cloud (D360)
• Marketing Cloud Engagement
• Journey Builder
• CDP / Customer Data Platform
• CRM Analytics / Tableau
• AI-Powered Recommendation Engines
• Google Analytics / Adobe Analytics
• ReactJS or Angular
• Salesforce Platform Development