Senior Salesforce Data Cloud (CDP Developer)

Aptita; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Aptita in Mumbai is seeking a Salesforce Data Cloud Specialist to lead implementation, data modeling, and integrations across CRM and marketing platforms. You will design data models, configure identity resolution and unified profiles, and build audiences for activation.

You will collaborate with marketing, analytics, and tech teams to deliver customer-centric use cases, develop dashboards, and ensure data governance and privacy compliance across omnichannel channels.

Qualifications

• Hands-on experience with Salesforce Data Cloud implementation and administration.
• Strong knowledge of Data Streams, DLOs/DMOs, Identity Resolution and Unified Profiles.
• Experience in AI-driven segmentation, propensity modelling, and Next Best Action use cases.
• Experience integrating with CRM, Marketing Automation, Web, Mobile App and Loyalty data.

Responsibilities

• Implement and manage Salesforce Data Cloud (CDP) solutions.
• Design and maintain customer data models, data streams, and integrations.
• Configure Identity Resolution and Unified Customer Profiles.
• Build audiences and segments for marketing, analytics, and personalization use cases.
• Enable audience activation across Marketing Cloud, CRM, paid media, web, mobile, and other channels.
• Monitor data quality, governance, consent, and privacy compliance.
• Collaborate with marketing, analytics, data, and technology teams to deliver customer-centric use cases.
• Develop dashboards, insights, and reporting for customer engagement and campaign performance.

Skills

SFDC Data Cloud

Identity Resolution

Unified Profiles

Audience Segmentation

Activation Targets

Data Streams

APIs & ETL

Churn Prediction

CRM Integration

Cross-Platform Integrations

Tools

Tableau

Power BI

Adobe CDP

Segment

Tealium

DV360/Google Ads

CRM Integrations

Job description

Key Responsibilities

• Implement and manage Salesforce Data Cloud (CDP) solutions.
• Design and maintain customer data models, data streams, and integrations.
• Configure Identity Resolution and Unified Customer Profiles.
• Build audiences and segments for marketing, analytics, and personalization use cases.
• Enable audience activation across Marketing Cloud, CRM, paid media, web, mobile, and other channels.
• Monitor data quality, governance, consent, and privacy compliance.
• Collaborate with marketing, analytics, data, and technology teams to deliver customer-centric use cases.
• Develop dashboards, insights, and reporting for customer engagement and campaign performance.

Must-Have Skills

Salesforce Data Cloud Expertise

• Hands-on experience with Salesforce Data Cloud implementation and administration.
• Strong knowledge of: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation and Activation Targets
• AI-driven segmentation, propensity modeling, and Next Best Action use cases.
• Predictive audiences for churn, cross-sell, upsell, and customer lifetime value.
• Experience integrating with tools like CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data.

Data & Technical Skills

• Understanding of customer data architecture and Customer 360 concepts.
• Experience with APIs, ETL processes, and data integrations.
• Data validation, troubleshooting, and governance experience.
• Familiarity with Tableau, Power BI, or similar analytics tools will be an additional advantage.
• Knowledge of customer journeys, lifecycle marketing, and personalization.
• Knowledge and experience supporting omnichannel engagement across Email, SMS, WhatsApp, Push, and Paid Media.

Good-to-Have Skills

• Integration with Google Ads, Meta, DV360, and other activation platforms.
• Experience with data lake and data warehouse.
• Knowledge of Adobe RT-CDP, Segment, Tealium, or other CDP platforms.
• Familiarity with MC Next set-up.

Preferred Certifications

• Salesforce Certified Data Cloud Consultant