SEO Specialist

Whirlwind; Vadodara; On-site; INR 500,000 - 800,000; Full time

Job summary

Whirlwind is looking for an SEO Specialist in Vadodara. The ideal candidate will have 2-5 years of experience in online marketing and a strong background in search management. Your role will involve analyzing and increasing organic search traffic, optimizing websites for better rankings, and developing effective strategies.

Candidates should be proficient in SEO software, possess advanced skills in Excel, and have excellent communication skills in English. Familiarity with web development and WordPress is a plus.

Qualifications

• 2-5 years experience in online marketing and SEO.
• Proficient in SEO software and tools.
• Excellent verbal and written communication skills in English.

Responsibilities

• Develop SEO strategies for clients based on various factors.
• Create SEO proposals that meet client needs.
• Evaluate websites for technical strength and SEO situation.

Skills

SEO software proficiency

Advanced Microsoft Excel

English communication skills

2-5 years in SEO

Education

Bachelor’s Degree in Marketing or related field

Tools

WordPress

Job description

Whirlwind is in the business of getting things done. Questioning status quo and finding straight‑up answers for marketing challenges in the digital space. We are a sharp, compact team of professionals who are go‑getting solutions in the brave new online world. Solutions that impact not just creative effectiveness parameters, but also the clients’ bottom‑line.

The fun, young workplace is ideal breeding ground for fresh ideas and fresher coffee. Stationed in Vadodara, Whirlwind has been steadily growing over the past five years and is geared for further growth in the coming time. And we are looking for people who wouldn’t mind rolling up their sleeves and getting down to business. Of getting things done.

Job Description

For the post of SEO Specialist, the ideal candidate will have 2-5 years of experience in online marketing with a well‑rounded background in search management. The candidate should have specific experience focused on analyzing and increasing organic search traffic through both, technical website factors and authority building as well as on‑page and off‑page optimization. This person will be responsible for implementing methods to improve clients’ website’s organic rankings as well as documenting SEO/Social changes, and communicating changes to team members. Someone with knowledge of recognizing, buying and selling high PR sites to build a high PR network will be highly preferred.

We’re looking for someone to become a core member of our team, interested in working in a fast‑pace, small business environment, who is eager to learn, stay up‑to‑date on the latest internet marketing techniques, and help grow our digital marketing agency. The ideal candidate needs to be organized, understand business drivers, and possess effective communication skills.

Qualifications

• Proficient in using various SEO softwares and cloud services
• Advanced knowledge of Microsoft Excel and its applicable usage in SEO
• Excellent communication and writing skills in English
• 2-5 years experience in SEO and Online Marketing
• Bachelor’s Degree in Marketing, Business Administration, Economics, Math, or related field is a plus but not required

Desired Skills & Experience:

• Understanding of front‑end web development
• Web development experience or HTML coding knowledge is a plus
• Experience with WordPress

Additional Information

Essential Duties & Core Responsibilities:

• Strategy: Develop SEO strategies for clients based on keyword research, keyword strategy, competitive analysis, domain authority, current rankings, and other factors that contribute to developing an successful SEO campaign.
• Proposals: Create SEO proposals based on strategic research, offering several options in a clear, concise way that meet client needs and result in a successful SEO campaign.
• Audits: Evaluate websites based on technical factors, on‑page analysis, and backlink profiles to summarize the current SEO strength of a website. Troubleshoot errors via Webmaster Tools and produce an audit that summarizes a website’s SEO situation.
• Industry research & competitive analysis.
• Research, analyze, and develop a keyword strategy.
• Monitor ranking reports and adjust strategy as necessary.
• Monitor traffic performance and quantify results using Google Analytics.
• Complete monthly client reports.
• Make on‑site recommendations (Title, H1, Content – familiarity with HTML is necessary).
• Implement recommended changes in client CMS / Website.
• Complete technical website audit reports & recommend changes.
• Develop and execute effective authority building strategies.
• Engage in social strategies to promote clients and increase authority.
• Perform link pruning and backlink audits to help clients have a clean link profile which is safe from any penalties from search engines.