SEO Specialist

Grassroots Solutions & Services; Bengaluru; On-site; INR 600,000 - 850,000; Full time

Job summary

Grassroots Solutions & Services Pvt. Ltd. is seeking a results-driven SEO Specialist to enhance organic visibility and drive high-quality traffic across our websites in Bengaluru. You will develop and execute SEO strategies, optimize content, and perform technical audits.

You will collaborate with content, design, and development teams, monitor performance with GA4 and Search Console, and generate regular reports with actionable recommendations to support lead generation and growth.

Qualifications

• Bachelor's degree in Marketing, Business, IT, Computer Science, or a related field.
• 2–5 years hands-on SEO experience.
• Strong understanding of On-Page, Off-Page, Technical, and Local SEO.
• Experience with GA4, GSC, and popular SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog).
• Basic knowledge of HTML, CSS, WordPress, and website architecture.
• Familiarity with CMS and SEO plugins.
• Strong analytical, problem-solving, and communication skills.

Responsibilities

• Develop and execute comprehensive on-page, off-page, and technical SEO strategies.
• Perform keyword research, competitor analysis, and identify new ranking opportunities.
• Optimize website content, landing pages, meta tags, URLs, and internal linking structures.
• Conduct regular technical SEO audits and coordinate with developers to resolve website issues.
• Monitor website performance, crawl errors, indexing, and Core Web Vitals.
• Plan and execute ethical link-building campaigns to improve domain authority.
• Collaborate with content, design, and development teams to implement SEO best practices.
• Track website traffic, keyword rankings, and conversions using Google Analytics, Google Search Console, and SEO tools.
• Generate weekly and monthly SEO performance reports with actionable recommendations.
• Stay updated with Google's algorithm changes and emerging SEO trends.
• Recommend content strategies to improve organic traffic and user engagement.
• Support lead generation initiatives through SEO-driven digital marketing campaigns.

Skills

SEO

On-page SEO

Off-page SEO

Technical SEO

Local SEO

Keyword research

Google Analytics GA4

Google Search Console

SEMrush

Ahrefs

Moz

Screaming Frog

HTML basics

WordPress

CMS knowledge

Analytical skills

Communication skills

Education

Bachelor's degree in Marketing, Business, IT, Computer Science, or related field

Tools

SEMrush

Ahrefs

Moz

Screaming Frog

Google Search Console

Google Analytics GA4

WordPress

CMS

HTML/CSS basics

Job description

Grassroots Solutions & Services Pvt. Ltd. is seeking a results-driven SEO Specialist to enhance the organic visibility and search engine rankings of our websites. The role involves developing and executing SEO strategies, optimizing website content, conducting technical audits, and driving high-quality organic traffic to support business growth and lead generation.

Job Responsibilities

Develop and execute comprehensive on-page, off-page, and technical SEO strategies.

Perform keyword research, competitor analysis, and identify new ranking opportunities.

Optimize website content, landing pages, meta tags, URLs, and internal linking structures.

Conduct regular technical SEO audits and coordinate with developers to resolve website issues.

Monitor website performance, crawl errors, indexing, and Core Web Vitals.

Plan and execute ethical link-building campaigns to improve domain authority.

Collaborate with content, design, and development teams to implement SEO best practices.

Track website traffic, keyword rankings, and conversions using Google Analytics, Google Search Console, and SEO tools.

Generate weekly and monthly SEO performance reports with actionable recommendations.

Stay updated with Google's algorithm changes and emerging SEO trends.

Recommend content strategies to improve organic traffic and user engagement.

Support lead generation initiatives through SEO-driven digital marketing campaigns.

Eligibility & Requirements

Bachelor's degree in Marketing, Business, IT, Computer Science, or a related field.

2–5 years of hands-on experience in Search Engine Optimization (SEO).

Strong understanding of On-Page, Off-Page, Technical SEO, and Local SEO.

Experience with Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, or similar SEO tools.

Basic knowledge of HTML, CSS, WordPress, and website architecture.

Familiarity with content management systems (CMS) and SEO plugins.

Strong analytical, problem-solving, and communication skills.

Preferred Skills

Technical SEO and website optimization.

Keyword research and competitor analysis.

Link-building and outreach strategies.

Content optimization and SEO copywriting.

Google Analytics (GA4) and Search Console reporting.

Core Web Vitals and website performance optimization.

Knowledge of schema markup and structured data.

Basic understanding of PPC, social media, and digital marketing strategies.

Strong analytical and data interpretation skills.

Employment Type -Full-Time